Life, 1928-11-30 · page 34 of 52
Life — November 30, 1928 — page 34: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes the Kolster Model K24 radio receiver, a floor-standing console with seven tubes—advanced technology for 1928. The ad emphasizes quality and aspirational messaging: consumers "demanding the best" will recognize "Kolster is a fine set." The Model K24 featured Kolster's "Dynamic Power Reproducer and Power Amplifier," highlighting technical superiority as a selling point. The decorative geometric elements in the upper right and lower left are Art Deco design flourishes typical of 1920s advertising aesthetics. The page also promotes a weekly radio program broadcast Wednesdays at 10 PM on the Columbia radio network—part of the product's marketing strategy. The copyright date (1928) places this during radio's rapid commercial expansion, when owning a quality receiver was a status symbol for middle-class households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
¢ That people now demand the best in re- ception is indeed fortunate for Kolster Radio. ¢ A quality product must find those who will not be put off in their search for the ideal. ¢ Among such people everywhere one hears the phrase, “Kolster is a fine set.” Ask a dealer to demonstrate what they mean. ¢ Kolster Model K24, is pictured above, a Z-tube floor model with Kolster Dynamic Power Reproducer and Power Amplifier. KOLSTER Enjoy the Kolster Program every Wednesday evening at 10 P.M. Eastern Standard Time over the nation-wide Columbia Chain. Copyright by Kolster Radio Corporation, 1928 ‘THE OF ViNerE- MALLENBECK COMPANY, INC., PRENTERS, NEW YORK comicbooks.com