Life, 1928-11-30 · page 33 of 52
Life — November 30, 1928 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not political satire. It contains: 1. **"Next Week" teaser** for Life's upcoming Christmas issue, listing prominent illustrators (Flagg, Held, Gibson) and writers (Ring Lardner, Will Rogers). 2. **Brooks Brothers clothing advertisement** featuring a vintage illustration of men in formal wear. 3. **"Keep a Diary" campaign** promoting Standard Diaries as Christmas gifts, with poetic copy about preserving memories ("years are but fleeting captions"). Multiple diary styles are pictured with prices ($1.35–$6). The diary section uses sentimental language typical of 1920s advertising—emphasizing nostalgia and personal reflection rather than satirizing anything. There is **no political content or cartoon satire** visible on this page. It's a straightforward magazine layout mixing holiday promotion with luxury goods advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ESTABLISHED 1818 NEXT WEEK— the CHRISTMAS NUMBER LOTHIN G5). j Cok Faenishing ods, Cover by Harry Morse Meyers. Pictures MADISON AVENUE COR. FORTY-FOURTH STREET, N. Y. (some of them in color) by Percy Crosby, Wallace Morgan, Charles Dana Gibson, James Montgomery Flagg, John Held, Jr., Charles B. Falls, Russell Patterson, F. G. Cooper, Gluyas Williams, Don Herold, R. V. Culter, J. Strothmann, John La Gatta, A. A. Wallgren, and many others. Articles and Verse by Ring Lardner, Grantland Rice, Robert Benchley, Elmer Davis, Will Rogers, Arthur Guiterman, Lloyd Mayer, R. E. Sherwood, John Kieran, Baird Leonard, Henry Suydam, Walter Winchell, and many others. Seventy-six pages of the best | that LIFE has to offer 1818 and To-Day Send for Catalogue of A Hat DrpARTMENT Order your copy in advance BOSTON PALM BEACH NEWPORT Mewevey con Bemus St. 246 Pan BucnAvoweS 220 Baicever Aveove KEEP A DIARY and there are no “dear days beyond recall” ON THE film of life, years are but fleeting captions—moving you to tears or laughter, and then forgotten. Yet, like a film itself, they can be kept—and each time you wish, rerun again—with all their tears and all their laughter. Do not let their stories fade. Keep them clear and fresh within the pages of a diary. This Christmas make yourself as well as others this gift—a Stand- ard Diary. Select one stoutly bound in leather, that it may withstand hard usage. Then place within it your most intimate thoughts and experiences. If you wish, choose one with lock and key. aoa The Standard Diaries pictured and described on this page are but four among over three hundred styles. If you do not find the one you “Mile Stones" No. 1456. wish among them, write for illustrated booklet to The Standard indard 5-year Diary. Diary Company, Dept. G, 26 Blackstone Street, Cambridge, Mas “Mile Stones” No. 1406. Terentels Eevee Leather sachusetts. Choose the one you wish, then ask to see it at your The Seater soe Ee entine 16th Century design dealer’s—or order from us if your dealer cannot supply you. Cus pelts ie pase stamped in gold. Gilt-edge blue or black with gilt- bases. Lock and key. De edge pages. Size 6 im. x “ize | STANDARD DIARIES | #0234: x5 in. $6, The Standard Disry for ; the year 1929. Ne, 880. Pocket style Diary No. Bound in genuine leather 525. Bound in Black Seal with gold-edged attractive Cowbide. 5 days toa page. ages. One page to a day. Size 4 7-8 im. x 3 1-8 in, Size 6 in. x 5 7-8 in. $4. $1.35. comicbooks.com