Life, 1928-11-23 · page 31 of 36
Life — November 23, 1928 — page 31: what you’re looking at
What you’re looking at
This page contains three distinct humor pieces and advertisements: **"Mercantile Frankness"** reprints brutally honest classified ads from a Chicago newspaper. The joke: a furniture store describes items with refreshing bluntness—a magazine carrier "looks like a poultry feeder," a fernery "has been planted here too long," a bird cage they can't "keep any longer." The satire mocks typical advertising's false enthusiasm by showing what store owners actually think. **"Revived"** contains two brief jokes about tailors and motorists using self-deprecating humor—a tailor admits to hiding a customer's chest bump, a magistrate reminds motorists they don't own the road. **The main image** shows a dramatic photograph of a Douglass automatic cigarette lighter with the caption "Lighters in cases that mirror the moods of genius." This is a straightforward luxury goods advertisement praising the aesthetic design and craftsmanship of Douglass lighters. **"Dandruff" section** advertises Liquid Arvon remedy with testimonial-style copy. The page blends satirical commentary on commerce with product advertising—typical for Life magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MERCANTILE FRANKNESS in an Indianapolis Newspaper) bout the merchandise in this sale: ‘icce Dinette Suite; refectory table, red chairs, buffet and cabinet. A bit of Spain; ot subjects, but it is growing cold Yours for $131. hogany Finished Magazine Carrier. As like a poultry feeder, but it's Decorated Magazine Carrier. If wwe any magazines, use it for kind- e p at $3.25. $11.75 Mahogany Finished Fernery. An eye- wore to us. You take it and look at it for $5.95. $18.50 lve Decorated Fernery. This was made for plants, but it has been planted here too long. It’s yours . urd Cage and Stand. Bought to hold ut any bird can have it for $9.85. id Walnut Console Table with Mir- keep it any longer we shall have to ntique. $19.85. —Chicago Daily News. REVIVED 1 sort of bump on your chest," said . pausing in his measurements, “but the the clothing so that you will not ¢ bump is there you will," sighed the customer. pocketbook in my inside pocket."* —Milwaukee Sentinel. \ Loxpon magistrate has reminded 2 de- that the motorist is not entitled to the the road. But all that the average ems to want is the bit in front, —Punch, DANDRUFF A Sure Way to End It There is one sure way that never fails to re- movedandruif completely, and that is todissolve it you destroy it entirely. To do tl dast apply a little Liquid Arvon at night befor Tetiring; use enough to moisten the scalp and mbit in gently with the finger tips. By morning, most, if not all, of your dandruff ¥illbe gone, and two or three more applications ¥ill completely dissolve and entirely destroy every single sign and trace of it, no matter how buch dandruff you may have. You will find, too, that all itching of the scalp Willstop instantly and your hair will be lustrous, Goss; and soft, and look and feel a hun- ered times, better. You can get Liquid Arvon at any drug store, 42d a four ounce bottle is all you wil need, a simple remedy has never been known to \aghters in Case, that mirror the moods of genius Wuat finesse in artistry these new Douglasses show! Slim Silhouettes, this one fashioned in chaste severity, that one deftly etched with traceries to catch the sunbeams. In sterling, in yellow and green gold, 14K filled —turned by Wadsworth whose craftsmanship brought watchcases a thou- sand new charms. In enamels, inlaid; in odd leathers, breath-taking things to see! There are a dozen or more such Doug- lass Lighters — automatic in action, of course, and matching in their ‘new mechanical perfection the genius their cases show. They are in your stores. An offering to those who, knowing Douglass useful- ness and Douglass precision, seek now the beauty that fine personal things should possess. DOUGLASS Press the eregger, theres your light / THE DOUGLASS CO., WATERBURY, CONN.; SAN FRANCISCO, A. W.W. KYLE CO, MONTREAL. comicbooks.com