Life, 1928-11-23 · page 11 of 36
Life — November 23, 1928 — page 11: what you’re looking at
What you’re looking at
This page contains political commentary and humor typical of Life's satirical approach. The main text discusses **Mr. Hoover's** defects as a temperament rather than experience—likely referring to Herbert Hoover during a campaign period (references "1914 to 1920"). The sidebar anecdotes mock various business leaders' ignorance and pretension: a butter company president unfamiliar with clams, a book publisher clueless about stocks. The **zebra cartoon** at bottom—captioned "Boy, you certainly must have seen a lot of service to get all them stripes"—is a visual pun satirizing either military service or corporate rank-climbing through accumulated experience rather than merit. The overall page satirizes American business and political leadership as out-of-touch with practical knowledge.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mr. Hoover's defects are those of tem- perament rather than experience; perhaps these very defects are inherent in his great qualities. The country saw him at his poorest during the campaign. Now, with power in his hands, wit _an un paralleled vote of confidence behind him and with a clear majority in both Houses of Congress, he faces a future which lies pliant to his own molding. His first and most immediate problem will be to divest himself of some of his campaign asso- cates, to put aside the technique of the politician and to stand forth as the Hoover of 1914 to 1920. If he will do that, and sometimes be human though President, he will wipe out the unpleas- ant memories that have survived the tumult of this last campaign. HEAVILY INTERESTED PrestoeNT OF THE INTERNATIONAL BuTTER Tus Co.: My office boy asked me what my salary was. Then he wanted to know if | played golf the afternoons I stayed out, and if I made any of my personal long-distance calls from my home, and why one of the stenographers could ar- rive late every morning without sufferin rebuke, and if my car was filled with gas every day in the company’s garage, and whether or not Presioent oF AMALGAMATED Book Exos: Of course you fired the impertinent little whippersnapper? Presio—ENT OF THE INTERNATIONAL Butter Tus Co.: I couldn't. He owns one share of stock in the company. Bill: Sykes. We are waiting patiently, amid the traceless mass of books pouring daily from our presses, for the announcement of the new Book-of-the-Moment Club. “Let's hear you play ‘Ramona’.” “The Way to a Man’s Heart Is Through His Stomach” “Jon, I wouldn't order clams here. We don’t know anything about this place— and it’s pretty far from the water.” “Yes, my dear. Suppose I have a fruit cocktail, instead?” “Fruit cocktail? Oh, I don’t think | you'll like that. It won't be fresh fruit, | anyway.” “Well, just some olives and hors d’oeuvres, then.” “I wouldn't cat those olives if I were you. How do you know you won't be poisoned? Remember what happened to| poor Mrs. Elmendorf, dear.” | “Boy, you certainly must have seen a lot of service to get all them stripes,” “That's right. I had forgotten... .. Well, now, how about some clam chow- der—no—some chicken soup; then veal cutlets, sweet potatoes, and macaroni? How does that sound?” “You ought not to eat two starchy things like macaroni and potatoes at the same meal. The diet experts say it’s all wrong.” “Very well, my dear.....Now, as for dessert. Let me see. Chocolate cake? Prune whip? Custard pudding? Ba- varian cream?” “Bavarian cream! It’s the most acid thing you could... .” “Custard pudding, then... .. What are you going to have, darling?” “Oh, I guess I'll just have some shrimp salad, lobster, milk, onions, and apple pie. Norman R. Jaffray. BECAU: Because you wear too wide a hat; Because you'd never leave me flat; Because you “yes? me, right or wrong; Because you wait for me too long; Because your face lights when I'm near; Because it's plain you hold me dear; Because your vices are too few I should not love you. Yet I do. Tracy. One thing to be said in favor of the old magic lantern is that it never tried to talk, comicbooks.com