Life — November 23, 1928 — page 11: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page 9 This page contains political commentary and humor typical of Life's satirical approach. The main text discusses **Mr. Hoover's** defects as a temperament rather than experience—likely referring to Herbert Hoover during a campaign period (references "1914 to 1920"). The sidebar anecdotes mock various business leaders' ignorance and pretension: a butter company president unfamiliar with clams, a book publisher clueless about stocks. The **zebra cartoon** at bottom—captioned "Boy, you certainly must have seen a lot of service to get all them stripes"—is a visual pun satirizing either military service or corporate rank-climbing through accumulated experience rather than merit. The overall page satirizes American business and political leadership as out-of-touch with practical knowledge.