Life, 1928-11-16 · page 7 of 44
Life — November 16, 1928 — page 7: what you’re looking at
What you’re looking at
**Main Cartoon:** The large illustration depicts a lavish interior scene with wealthy patrons surrounded by luxury goods and servants. The caption reads: "Yes, sir! The more you make—the more you spend." This is social satire about consumer excess and wealth inequality, showing how affluent people accumulate possessions and maintain expensive lifestyles. The opulent setting with decorative items, fine furnishings, and attendants satirizes conspicuous consumption. **Sidebar Content:** "Eureka!" is a humorous piece about sports terminology, with contributors competing to identify slang words and their proper usage (words like "halligan," "breezed," and "hundredth"). Below are brief personal anecdotes about vanity and relationships. The overall page targets 1920s-era materialism and leisure-class excess through both visual and textual satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Yes, sir! The more you make—the more you spend.” Eureka! “Ep,” said sporting editor number one, “I'm stumped for a word to describe how Beefus made that winning touchdown— that play where he crashed off tackle. But I've ‘used ‘crashed’,” _ “How about ‘slid’?” volunteered sport- ing editor number two. “Naw, I used that: ‘Halligan slid around end.’ And I've used ‘jammed’.” ““Breezed’ might do.” . “Used that too. ‘Murphy breezed through center.’ ” “Well, how about ‘thundered’?” “I used that twice—also ‘slammed’.” “ ‘Slithered’?” “No.” “Maybe ‘galloped’.”” “No. That's out.” “*Tore’ is a good word.” “Not when you've used it four times.” “H’'m. Well—no. Perhaps—no, you've surely used that. Ah! At last! I've got it! ‘Ran’!” “By golly, Ed, you've hit it. It’s the | very word I've been trying to think of all season. How do you spell it?” Parke Cummings. ON FIRST OPENING A VANITY CASE, AFTER LOSING A LOVER I did not shed a tear, my eyes were dry When you went out forever from my door: The tears came when I realized that I Need not use kissproof lipstick any more. Mary Carolyn Davies. Jane (at football game): Isn't Jack playing this quarter? Mary: No, he’s sitting this one out. comicbooks.com