Life — November 9, 1928 — page 7: what you’re looking at

What you’re looking at

# Analysis This Life magazine page satirizes Will Rogers' 1928 presidential election. LIFE sent Rogers a telegram asking whether he'd demand a recount, given his unexpectedly large "silent vote," or simply ignore irregularities. Rogers' reply is self-deprecating humor: he acknowledges receiving write-in votes but dismisses them as insignificant compared to the actual winner. He mocks both major parties for making him attractive campaign offers post-election, claiming they promised him prominent positions if he'd campaign for them. The cartoon caricature (center) appears to show Rogers in exaggerated form, emphasizing his folksy persona. Rogers' central point: **he made only one campaign promise—to resign if elected—and he's keeping it by remaining a private citizen rather than a politician.** The satire plays on Rogers' famous anti-establishment, humorous commentary on American politics and politicians.