Life, 1928-11-09 · page 6 of 52
Life — November 9, 1928 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It features a Sesamee brand advertisement from Abercrombie & Fitch Co. promoting various products equipped with combination locks. The headline "Under lock and key" is a straightforward marketing phrase, not a political reference. The advertisement showcases several items: a treasure box, desk organizer, stationery bag, and gladstone case—all featuring Sesamee locks that operate via memorable number combinations rather than traditional keys. The copy emphasizes that users can "choose some unforgettable number (based on your birthday or other event)" to secure the lock, positioning this as convenient and modern technology ("the universal lock of the future"). This is purely commercial content typical of early-to-mid twentieth-century *Life* magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
arcasure Box, $5, Here is a Treasure Box in which you may keep your personal souvenirs and precious things away from eyes that should not see. You can never mislay or lose the key, for the only key is in your own mind. You choose some unforgettable number (based on your birthday or other event) set the Sesamee lock yourself to open at that number and from then on, you alone in the whole world may open the Treasure Box. All the articles on the page are equipped with Sesamee—the universal lock of the future. Some are A & F specialties which can only be purchased here. If you should prefer to have these articles with keyed locks, we can supply them. Abercrombie & Fitch Co. THE GREATEST SPORTING GOODS STORE IN THE WORLD MADISON “OF & 45 STREET. N.C. SESAMEE tg only at a secret unforgettable number of your own. The certain universal lock of the future and the most convenient of today Travelers Efficiency Case Saddle Pigekin; Compartments for Paperss Room for overnight toilet articles, $45" In Cowhide, $32.50 Stowaxey Bag Saddle Pigskin with 3 Flasks concealed in bottom, $135. In Cowhide, $100, For Goll Bags Sdial, $3.75 Rosset Seddle Pigskin hand sewn —Linen and forecee Lining 22in, $86, 26in. $85, 26 in $90. 28 in, $95. comicbooks.com