Life — November 9, 1928 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **primarily advertising**, not satire or political commentary. It features a Sesamee brand advertisement from Abercrombie & Fitch Co. promoting various products equipped with combination locks. The headline "Under lock and key" is a straightforward marketing phrase, not a political reference. The advertisement showcases several items: a treasure box, desk organizer, stationery bag, and gladstone case—all featuring Sesamee locks that operate via memorable number combinations rather than traditional keys. The copy emphasizes that users can "choose some unforgettable number (based on your birthday or other event)" to secure the lock, positioning this as convenient and modern technology ("the universal lock of the future"). This is purely commercial content typical of early-to-mid twentieth-century *Life* magazine advertising.