Life, 1928-11-09 · page 44 of 52
Life — November 9, 1928 — page 44: what you’re looking at
What you’re looking at
This page is primarily **promotional material** rather than editorial content. It contains: **Left side:** Two advertisements—one for Wetzel fashion house (established 1876, emphasizing "good taste") and one for Kermath Manufacturing Company, selling boat motors in various horsepower ratings. **Right side:** A self-promotional announcement for Life's upcoming Christmas issue. The text boasts of contributions from prominent writers and illustrators of the era (Charles Dana Gibson, Robert Benchley, Percy Crosby, etc.). **The sales pitch:** Life offers 10 issues including the Christmas Number for one dollar—a substantial 60-cent savings. The language ("Obey that impulse!") uses mild pressure to encourage subscriptions around the holiday season. **Historical context:** This reflects early 20th-century magazine culture, where Christmas issues were premium products and subscription offers were common revenue drivers. The named contributors represent Life's reputation as a prestigious satirical publication. No political satire or caricature appears on this particular page—it's essentially a business/advertising page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wetzel Esrabtished 1876 2and 4 E Forty-Fourth Street NEW YORK of fashion with the touch of good taste is a || | distinctive attainment of | || Werzer. | Copyright by Werzel Want speed? Want power? Want strict economy? Want en- durance? You get them all in a Kermath, Each Kermath has a wealth of engineering refinements. The Kermath line runs from high speed, high powered models to staunch effi- cient little motors, any one of which will give you untold satisfaction. Catalog on request. Write now, KERMATH MANUFACTURING COMPANY 5870 Commonwealth Ave., Detroit, Michigan 90 King St., W., Toronto, Ontario 3 to 150 H. P. $135 to $2300 CHRISTMAS IS COMING! \D so, of course, is the Christmas Number of Lire. This extra big issue already includes pages in color by Russell Patterson and Fred Cooper. The latter, being the first Colored Cuckoo-Cooper, is bound to be a valuable item for collectors of Coopernuts. The center spread, also in color, is one of the best things Percy Crosby ever did. The Christmas cover is a gorgeous oil painting by Harry Morse Meyers. (AMONG the other good things are verses il- lustrated by John La Gatta, a wonderful Christmas page by Gluyas Williams, features by Charles Dana Gibson, Robert Benchley, Elmer Davis, Henry Suydam, Walter Winchell, John Kieran, Baird Leonard, E. S. Martin, Agnes Smith, Robert Sherwood; a special Skippy letter by Percy Crosby —but why go on? You readers of Lire know what a Christmas Num- ber is like! If you don’t, here’s your chance. Here Are the Facts! HE news-stand price of Lire is 15 cents; the Christmas Number sells for 25 cents. The coupon gives you 10 issues of Lire, including the Christmas Number, for a dollar: you save 60 cents— and 60 cents around Christmas time is a lot of money! Obey that impulse! CUT HERE Mail to LIFE, $98 Madison Ave., New York Send me 10 issues of LIFE for this dollar. address comicbooks.com