Life, 1928-11-09 · page 37 of 52
Life — November 9, 1928 — page 37: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not editorial content or satire. It promotes Listerine mouthwash/antiseptic as a preventative for sore throats and colds, particularly following late-season football games played in bad weather. The images show people (appears to be from a football context based on the text) bundled against cold weather. The advertisement claims Listerine kills germs including typhoid bacteria in 15 seconds and recommends gargling with full-strength Listerine at the first sign of throat trouble. The ad also suggests rinsing hands with Listerine before meals to prevent catching colds—a practice it claims physicians endorsed. A secondary pitch advertises Listerine Shaving Cream as an additional product line. This reflects early 20th-century marketing that attributed colds and sore throats primarily to "germs" and promoted antiseptics as preventative medicine—claims that would face scrutiny today regarding effectiveness and safety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE 35 Look out id Sore Throat — —check it with LISTERINE —so powerful against germs Arter one of those late- season football games when the weather is bad, up come the medical reports with their un- happy sequels. Raw, rasping throats... head colds...chest colds... grippe oe flu”. Yet many of the less serious cases might have been prevent- ed by the prompt use of Lister- ine, full strength. Because full strength Lister- ine is powerful against germs. And most cold weather com- plaints are caused by germs. It may interest you to know that full strength Listerine kills even the B. Typhosus (typhoid) germ in 15 seconds. There is power indeed! Yet Listerine is so safe it may be used in any body cavity. At the first sign of throat trouble, after long exposure to bad weather, or to germ-laden crowds, gargle with Listerine full strength systematically. Listerine immediately attacks the disease-producing bacteria in mouth and throat. Time and time again it has prevented a cold or sore throat from becom- ing serious. Lambert Pharmacal Company, St. Louis, Mo., U.S.A. LISTERINE The safe antiseptic To escape a cold use Listerine this way: Yea can materially lessen the risk of fatching colds by rinsing the hands with Listerine before each meal, the way Have you tried the new Dhysicians do, The reason for this is ob- viows: LISTERINE SHAVING Listerine attacks the germs of cold on ? the hands, thus rendering them harmless CREAM? ae be enter the mouth on food which Cools your skin while you shave and keeps ve carried. it cool afterwards. An outstanding shaving Inn't this quick precaution worth taking? cream in every respect. comicbooks.com