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Life, 1928-11-09 · page 36 of 52

Life — November 9, 1928 — page 36: what you’re looking at

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Life — November 9, 1928 — page 36: Life, 1928-11-09

What you’re looking at

This page satirizes radio broadcaster Graham McNamee's breathless coverage of the 1928 U.S. presidential election returns between Republican Herbert Hoover and Democrat Al Smith. The satire mocks McNamee's overwrought, rapid-fire delivery—his breathless excitement, constant corrections ("No, change that, please!"), and garbled precinct numbers ("two-eight-nine-three"). The joke captures how early radio election coverage was chaotic and sensationalized, with commentators speaking so fast they made errors while trying to sound dramatic and authoritative. McNamee's actual delivery was famous for this breathless style, making him an easy target for parody. The exaggeration emphasizes how absurd such live, unscripted broadcasting could be—conveying no actual information while creating false urgency about electoral outcomes. The page also includes unrelated advertisements (Daniel Hays Gloves, Eveready Batteries) and comic-strip humor typical of *Life* magazine's format.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ve Foe convenience, comfort, smartness, durabili- ty—try this pull-on glove of Calfskin. It’s hand cut, with hand sewed back and hem — and it's washable. Quite the correct thing for street wear or driving—and comes in the newest shades — Creme and Russet. Daniel Hays Gloves Stitcheswillnot ravel even though, thread ts ext or broken A bright future is assured —when you get the right idea. It makes all the difference be- tween night and day. A good flashlight in the hand is worth two chances in the dark. Get an Eveready and light your way to success in searches through dark closets, on basement and attic expeditions, or on any other chance-taking excursions in, about, and around the house. The flashlight habit will start you putting the right foot for- ward at the right time in the right place. Leave somersaults and fly- ing splits to acrobats. What you want is an Eveready Flashlight and SAFETY. Just to make sure your flashlight is the help it ought to be, load it with Ever- eady Batteries. So much long- lasting light never travels under any other name. That's it— Eveready Batteries. Remember “Eveready” when you reload your flashlight. an ROMANCE IN THE COMIC STRIPS Frost her to him flew Cupid's darts, Love at first sight’s eternal sign; He looked at her, and little hearts Appeared along the dotted line. As yet no word had cither said, But as they met beside the park, There shone above his smitten head A huge interrogation mark. He took her for a litte walk And sought for tender words to But all that he could say was *Awx!"* And all that she could answer: He purchased her a chiffon scarf, He also hinted at a ring; The maiden coyly murmured: ‘*Are!"* To which the youth responded: ‘*Zixe!" cee Then wedding bells, with joyZul “Kuanc!"* Proclaimed the scaling of a vow, And, hand in hand, the sweethearts sang Their nuptial hymn of “*Baxt!"" and “Pow!” -From “‘Listen to the Mocking Bird," by Stoddard King (Doubleday, Doran). Sicw near Allenburg, Ontario: **~DANGER! HOT DOGS AHEAD.""—Buffalo News Mr. McNamee Broadcasts the Election Returns THE ReETURNs are beginning to come in now and they're effective! Oh, they're very effective!....Here’s the first one, .-+-It’s coming in right now!... It's a fine one!. ...I wish you could sce it It looks like Hoover... ..No, it’s Al!, Three precincts in Maine give Al Hoover two hundred, and Herb Smith two-sixty! +++.It’s the first precinct and Smoover is ahead!....Here’s another!... It's a bigger one!....Oh, it’s a beauty!.... Thirty-seven precincts in Pennsa—no, wait a minute.....Maybe it’s Indiana -++.Well, anyway, they give Smivver two-eight-nine-three and Hith three-six- four-one!....They're coming in fast, now!....What's that, Phil? Ha-ha- ha!....You tell "em that one later!.... Here’s one from Detroit!....The first returns we've had from Texas tonight! .++eIt’s for Bert!....It’s Bert’s!... Here it is: twenty-two incomplete pre- cincts in North—no, South Dakota—I mean Carolina, give Hivver thirty-twenty- seven and Smooth thirty-nine-sixty!. .., No, change that, please!. . . . Everybody's so excited around here, and I want to tel you this is an election, folks!... . This is a real national election!. . .. That last re- turn should have been four thousand for Al and thirty-nine-forty for Al!....And so far it looks like Al’s fight!... Unless Smith shows up better than he has so far, he hasn't a chance!....Here’s another one!....Gee!....This fellow Herbert Smith is a fighter, folks, a regular two- fisted candidate!. . . .Sixteen_ precincts in Connichigan give three hundred for Smerbert and three-hundred-two for Smither!....And now, folks, I’m going to turn you over to Phil for a few min- It’s mighty exciting here This is a great election T want to tell you it’s a real fight and both can- didates have done their best... .and I'll be with you again as soon as I get my breath.” Chet Johnson. Lucrezia Borcta was entertaining a few male friends. As they lined up be fore the improvised bar she cried merri “Name your poisons, gents!” Lire expects to publish its usual DOG CALENDAR this year, at the usual price of one dollar a copy, to be ready about the middle of No- vember. When preparing your holi- day list, don’t forget the DOG CALENDAR; it always makes such an acceptable gift! Orders entered now will be filled on publication. comicbooks.com