Life, 1928-11-02 · page 48 of 48
Life — November 2, 1928 — page 48: what you’re looking at
What you’re looking at
This is a Camel cigarette advertisement, not political satire. The ad depicts a group of formally dressed men (appearing to be at some kind of sporting event or competition, given the "What's the score?" reference) celebrating as "winners" who smoke Camels "for pleasure." The large Camel package looms above them. The accompanying text promises that Camels deliver "real enjoyment of smoking"—describing them as "fragrant, mild, altogether delightful." The famous slogan "I'd walk a mile for a Camel" appears at bottom. This reflects early-20th-century advertising that associated cigarette smoking with sophistication, success, and masculine achievement, before health warnings existed. The ad is dated 1928 and published by H.J. Reynolds Tobacco Company.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Here come the winners —they smoke for pleasure What’s the score? Have a Camel. You win the real enjoy- ment of smoking. Fragrant, mild, altogether delightful— Camels Ce ieee Ne, “Td walk a mile for a Camel” comicbooks.com