Life, 1928-11-02 · page 47 of 48
Life — November 2, 1928 — page 47: what you’re looking at
What you’re looking at
This is a **car advertisement**, not political satire. It promotes the Willys-Knight Six automobile, priced at $995. The page features an illustration of an elegant 1920s sedan parked before a classical building with arched entryways. Well-dressed figures in period clothing admire the vehicle, establishing aspirational lifestyle messaging common to luxury car advertising of the era. The text emphasizes the car's technical superiority—specifically its patented "double sleeve-valve engine"—claiming over 325,000 owners. The marketing pitch highlights beauty, power, economy, and reliability while positioning the vehicle as affordable luxury at "the lowest price in history" for its class. **For modern readers**: This represents early automotive advertising strategy emphasizing engineering innovation and social status. The classical architectural setting and formally-dressed figures suggest the car appeals to affluent, cultured consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘THovusanns mMozce wow enjoy tts beauty, over and economy TANUE brilliant success of the Standard Six has brought th or of Willy+Knight own- ers to more than 325,000. And new thousands are being constantly added—motorists who find that the patented double sleeve-valve engine surpasses even its reputation for velvet smoothness, silent power and carefree, economical operation. G Nat- urally, it costs more to build this superior power © zreat new market—at the lowest price in history! GA brief demonstration will reveal Willys-Knight’s quick starting, flashing pick-up, speed and ease of control, And long ownership of the Standard Six will Willys-Knight’s unfailir ability, rugged stamina and inereasing effic WILLYS-OVERLAND, INC., TOLEDO, OHLO WILLY S-OVERLAND SALES CO. LED. TORONTO, CANAD oN comicbooks.com