Life, 1928-11-02 · page 10 of 48
Life — November 2, 1928 — page 10: what you’re looking at
What you’re looking at
This is primarily an **advertisement, not satire or political commentary**. The page features a product called the Mimeograph machine, manufactured by the A. B. Dick Company of Chicago. The ad uses promotional language describing the mimeograph as highly efficient for producing duplicates of documents, forms, and designs. The oval image at top shows the machine itself. The headline "Full Measure" and text emphasizing the device's reliability and cost-effectiveness are standard advertising copy from the early 20th century, when mimeographs were essential office technology. **For modern readers**: This represents pre-photocopier era office equipment—the mimeograph was how organizations made bulk document copies before xerography became standard.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ll etm. FULL MEASURE : The Mimeograph is “a bear for punishment.” Its con capacity for service is almost unbelievably great. It is “ doing so many good jobs in the business and educa- ht tional activities of the world that to enumerate |\\j ta them would nearly rival a task of Hercules. The |\\W i Mimeograph’s ability to turn out, in every hour of the working day, thousands of well printed duplicates of letters, forms, bulletins, blanks, designs, plans, maps, and kindred matter, has given it a clearly defined place all its own. If it’s mimeographed it’s well done—rapidly done—inexpensively done. If it’s mimeographed it’s the product of the A. B. Dick process. There is no substitute— nor are there many devices in all the lists so capable of giving teeming measures of efficient service. Write A. B. Dick Company, Chicago, for full information today. MIMEOGRAPH comicbooks.com