Life — November 2, 1928 — page 10: what you’re looking at

What you’re looking at

# Analysis This is primarily an **advertisement, not satire or political commentary**. The page features a product called the Mimeograph machine, manufactured by the A. B. Dick Company of Chicago. The ad uses promotional language describing the mimeograph as highly efficient for producing duplicates of documents, forms, and designs. The oval image at top shows the machine itself. The headline "Full Measure" and text emphasizing the device's reliability and cost-effectiveness are standard advertising copy from the early 20th century, when mimeographs were essential office technology. **For modern readers**: This represents pre-photocopier era office equipment—the mimeograph was how organizations made bulk document copies before xerography became standard.