Life, 1928-10-26 · page 39 of 40
Life — October 26, 1928 — page 39: what you’re looking at
What you’re looking at
The page advertises the Kolster Model K24 radio receiver, a luxury floor model with a walnut cabinet. There are no cartoons or satirical figures present. The ad emphasizes quality attributes—"tone quality, selectivity and distinguished appearance"—and claims thousands of satisfied owners endorse the product as "a fine set." It highlights technical features like the "Dynamic Power Reproducer and Power Amplifier" and mentions a weekly Kolster radio program broadcast Wednesdays at 10 P.M. over Columbia's nationwide chain. The decorative illustrations are Art Deco-style designs accompanying the brand name, not satirical content. This represents 1920s consumer marketing for early home electronics, when radios were expensive furniture pieces marketed to affluent audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tone quality, selectivity and distinguished appearance are mere words when spoken by makers of radio. QBut when these virtues are so outstanding as to inspire the satisfied confidence of thousands of Kolster owners and their friends, the makers of Kolster Radio feel justified in quoting the expression, heard upon all sides, “Kolster is a fine set.” GKolster Model K24, pictured above, is a 7 tube floor model with Kolster Dynamic Power Reproducer and Power Amplifier. Ozark walnut cabinet designed by M. Bianfi. KOLSTER Enjoy the Kolster Program every Wednesday evening at 10 P.M. Eastern Standard Time iS . \eE= the nation-wide Columbia Chain, ©1928, Kolster Radio Corporation comicbooks.com