Life, 1928-10-26 · page 38 of 40
Life — October 26, 1928 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It promotes a "Will Rogers for President" radio rally scheduled for October 31st—presented as humorous, tongue-in-cheek political theater rather than a serious campaign. **The content:** - Left side: subscription offer for *Life* magazine ($1 for 10 issues) - Right side: promotional advertisement for a torchlight parade and radio broadcast celebrating Will Rogers's mock presidential candidacy **Context for modern readers:** Will Rogers was a famous humorist and social commentator of the 1920s-30s. This appears to be a satirical stunt—presenting Rogers as a presidential candidate as a joke. The "torchlight parade" references 19th-century political rallies. The cartoon shows cartoon characters with a "Will Rogers Chews to Run" sign, treating the candidacy as entertainment rather than serious politics. The ad emphasizes the humorous nature ("if you've got...a sense of humor") and lists numerous radio stations carrying the broadcast, suggesting this was a coordinated, lighthearted media event rather than genuine political campaigning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*1 WILL ROGERS FOR PRESIDENT RADIO RALLY Buys 10 issues of LiFe —and right now, if you hurry, 10 issues of LIFE include: the Nov. 9th issue Herbert Stoops’ Armistice Day Cover, Bruce Bairnsfather and “Old Bill,” A. A Wallgren and the A. E. F. TORCHLIGHT And all the regular LIFE PA RADE features: Benchley — Cooper -— Kieran Sherwood - Sykes - Davis Held - Leonard -— Suydam Smith -— Graham —- Winchell And ~ the - Others Come to the big Torchlight Parade next Wednesday! Tune in on the Kolster Hour and hear the Rogers supporters parading down Broad- LIFE Christmas Number (25¢ way. Bands, red fire and all the on the news-stands). And literally hundreds of pic- tures and good jokes. trimmings of a real old-fashioned Torchlight Parade. Listen in on this fitting climax to the Rogers Campaign. If you’ve got the dollar and a sense of humor, you ought to have LIFE. COME ONE COME ALL NEXT WEDNESDAY OCTOBER 31-KOLSTER HOUR 10 P.M. Eastern Standard Time 9 P.M. Central Standard Time Clip and send to LiFe, 598 Madison Ave., N. Y. C. SEND ME 10 ISSUES OF LIFE MY DOLLAR ENCLOSED New York City WOR Pittsburgh WJAS Fort Wayne WOWO Akron WADC St. Louls KMOX Columbus WAIU Kansas City KMBC Cincinnat! WKRC Council Blutts KOIL Detroit WGHP Bridgeport WICC Toledo WSPD Philadelphia WCAU. comicbooks.com