Life, 1928-10-19 · page 17 of 40
Life — October 19, 1928 — page 17: what you’re looking at
What you’re looking at
This page contains radio criticism and humor pieces from the 1920s. The main cartoon shows a woman with an elaborate hairstyle topped by flowers, labeled "The Snake Charmer Chutes Herself a Permanent"—a joke about permanent wave hairstyles, which were fashionable and expensive at the time. The radio section reviews programs on the Lehigh Coal and Navigation Company's broadcasts. The critic praises singer Reinald Werrenrath but critiques the "Lucky Strike Hour" for its advertising announcements interrupting the music. A small cartoon at bottom depicts a suitor proposing to a girl by a car, with the caption "Hey, Mr. Moore! I want to marry your daughter"—humor about courtship rituals and automobile culture. The magazine treats radio broadcasting as a novel entertainment medium worthy of serious critical attention.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FR GERSTRR Rs Il LIFE Tus is Sunshine Week, with Agnes this old grouch being _big- Smith hearted and constructive. No m dirty digs, no sassy cracks and credit all around where credit is due. First, love and kisses to the Lehigh Coal and Navigation Company for its beautiful endeavor to further the apprecia- tion of ballad and Lieder singing by hiring Mr. Reinald Werrenrath to take part in a series of half-hour programs of songs, mixed up with well-informed chatter b the baritone in person (not a phoeogrtaph record). ry) I pon’t know what I’ve ever done for the Lehigh Coal and Navigation Company to deserve all this. I use coal in moderation but all my navigation is done in taxicabs. Mr. Werrenrath nearly lost a customer right off the bat by singing, as the second number of his first program, “Pale Hands I Love.” But I suppose it was just one of those things that had to be. As Mr. Werrenrath went on, I could see the sub- ue plan at the back of the whole business. In his first program, he deliberately got off his diaphragm all his old encore num- ters. I, for one, am glad that he is washed up with the sad fate of Danny Deever and the eternal questions of that flathead, Files-on-Parade, who didn’t seem to have wits enough to know when a man was being hanged right in front of his eyes. Anyway, it’s great to hear a singer on the radio who says “can’t you” instead of “canchew” and who sings the lyrics of a song as though he could read and write and knew what they meant. And so if Mr. Werrenrath keeps right on—and you my hear him at seven o'clock on Sunday night—I_ will overlook that lite matter of “Pale Hands I Love.” Tut Lucky Strike Hour, on Saturdays, gets in on this Sunshine Week paean of Praise because (1) it employs the services of Mr. B. A. Rolfe’s band; (2) because the musical selections are given straight off and not hung together by any hor- ible scenario; G) because the inevitable announcement hardly takes a your time; (4) because, so far, advertisin; minute of it hasn't tried to ring in any soloists. music| The habit of trying to hang good music on a bad attempt to fit it into some kind of so-called dramatic sequence has ruined plenty of otherwise good hours. If I adn’t promised myself not to be mean and personal, I could mention the Night in Paris Hour as a case in point. Some- body hit on the good idea of broadcasting French tunes and American music with a café atmosphere and then nearly ruined the whole business by taking up about half the time with conversations between four persons who should be chucked into the Seine. But if you can put up with the annoyances of the “‘zee’s'’ and “zoo’s,” ou'll like the music, particularly the rench songs, which are well sung. Can it be they are sung by Frenchmen? eee Nexr weex, by special request, I am going to write about those early birds who conduct the morning exercises. As all these brain and brawn hours go on before nine in the morning, and I hate to sit up all night, I have hired an assistant to listen in and make a report to me. MEDITATION IN A SILK STORE Wuenas in silks my Julia goes °T is then, methinks, how sweetly flows The joy of Oppenheim & Rose. But when, a more plebeian sheath, Her rayon knickers flash beneath, Grr! How they growl and gnash their teeth! Baron Ireland. 3 Tue Snake Crarmer Gives Hersetr A Perm NT SopHoMore—Any y ° ut h wh ° divides the female population of the world into two groups: Pips and Washouts. “Hey, Mr. Moore! I want to marry your daughter.” comicbooks.com