Life, 1928-10-12 · page 42 of 44
Life — October 12, 1928 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional material** for *Life* magazine, dated 1929. The main cartoon appears in the lower left: titled "The Handsome Stranger," it depicts a simple stick-figure man attempting to flirt with a woman by asking "What would you say if I tried to open a can of conversation?" Her response—"O shut up"—delivers the joke: the woman's blunt rejection of his attempted seduction. The satire targets earnest or corny pickup lines and male presumption. The page also advertises a luxury Mediterranean cruise on the *Rotterdam* ship and promotes *Life*'s contributors (Fred G. Cooper, Percy Crosby, Will Rogers, et al.), emphasizing the magazine's humorous content. A subscription coupon offers 10 weeks for one dollar. The Wetzel's restaurant advertisement on the right is straightforward branding. Overall, the page mixes light social satire about romantic interaction with commercial promotion typical of 1920s magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
que LUXURY CRUISE To 7), P ALEST =EG Ypy an A pleasure cruise exceeding every expecta- tion—Luxurious comfort, perfect Service, enjoyable entertainment, on board the \ 4 Ze “Rotterdam.” Scentc splendor, Strange and thrilling sights in interesting Old World Seetnenes Aare fonds. and 4 E Forty-Fourth Stree NEW YORK By the famous “ROTTERDAM” 8th Crulse Leaving New York, February 7, 1929 Under the Houtano-America Line's own management “THE ROTTERDAM” 24,170 tons register 37,190 tons displacement Has a world-wide reputation for the magnificence and comfort of her appointments, the surpassing excellence of her cuisine and the high standards of service and management on board. HAVE served three 71 DAYS OF DELIGHTFUL DIVERSION generations of a distin- ITINERARY includes Madeira, Casablanca (the pl M ished clientele is evidence TNR RARY incldee Mas eite trata CBee Ria Meroe ibaa tens (first call), Tunis, Athens, Constantinople, Iaifa, Jerusalem (the Holy of Werzet's ability to create Land), Alexandria, Cairo (and Egypt), Kotor and Dubrovnik (on the Dal- good will and to retain it. matian Coast), Venice, Naples (second call), Monaco, and the Riviera, | Easter in Italy (April Ist). Carefully planned Shore Excursions included in Cruise Fare. Stop-over in Europe. Number of guests limited. Cost of Cruise $955 up. ‘American Express Co. Agents in Charge of Shore Excursions. For choice selection of accommodations make reservations NOW Mlustrated Folder L on request to HOLLAND-AMERICA LINE [[==5,-=" 1929 21-24 State Street, New York WEST INDIES Boston, Philadelphia, Pittsburgh, Cleves | “Szitetanc™ land, ‘Chicago, Minneapolis. St Louis, ann, Detroit, Atlanta, Ga., Seattle, New Or- VOLENDAM on leans, Los Angeles, San Francisco, Mexico | Jan26 Fes 16 Ms ity, Montreal innipeg. Or any au- VEEN! thorized Steamship Agent. ut =. Copyright by Weed f {The delightful tomfoolery of fred g. cooper has C brought smiles to the face of the earth for years and years. His editorial cartoons and zodlogical picture pages (see ‘“‘Kangaroomors,” page 16) appear regu- larly in Lrre along with the hundreds of other pictures and features which make Lire so pleasant, to wit: Percy Crosby, Robert Benchley, Gluyas Williams, Will Rogers, John Held, Jr., C. H. Sykes, Ed Graham, R. E. Sherwood, Garrett Price, Elmer Davis, Harry Haenigsen, Don Herold and —but we must get into oursales talk :300 pictures (not count- ing the little ones) for 1 dollar—and here’s the coupon— (You have reveled in our illustration —now for the inimitable text): Tue Hanpsome Srrancer (pectig) What would you say if I tried to open a can of conversation?” Tut Goop Woman(")"O shut up.” (Celt, gentlemen, the applause was ie fed wat Just deafening) LIFE, 598 Madison Ave, New York Send me 10 weeks of LIFE for 1 dollar— TE DEVINOE-MALLENBECK COMPANY, INC PRINTERS, REW YORK comicbooks.com