Life, 1928-10-12 · page 41 of 44
Life — October 12, 1928 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising and legal notices**, not satirical content. The left side features two **Westclox watch advertisements** (the "Pocket Ben" watch at $150 and an auto clock at $250), emphasizing reliability and precision. The center contains a humorous short piece titled **"Fish"** by Frank Francis. It's a comic monologue where a daydreaming office worker fantasizes about romantic seafaring adventure—hearing waves, seeing weathered sailors, smelling salt air—only to conclude he'll abandon these fantasies and finally clean his goldfish bowl so he can focus on actual work. The humor lies in the contrast between grand romantic ideals and mundane domestic reality. Below that is a joke: a teacher asks "How much is fifteen and five?" A taxi driver's son answers "Seventy-five cents a mile"—satirizing how taxi drivers calculate fares by distance rather than basic arithmetic. The right side advertises **Cunard cruise lines** to the West Indies. The bottom is the magazine's required **ownership statement** (legal boilerplate mandated by Congress).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
va Pocket Sev The Westclox watch HE same careful workmanship and precision standards that make all Westclox dependable are applied to building this universally popular watch. Reliability, sturdiness and good looks make Pocket Bena world wide favorite. Sold everywhere. Built by the makers of Big Ben and other Westclox WESTERN CLOCK COMPANY La Salle, Illinois New Westclox \) Auto Clock Attractive, convenient, reliable. Fits any car. Quickly attached on dash $250 or above wind-shield LIFE Fish An—to sail the seven seas! To stand with my face to the clean wind and taste the salt on my lips! To thrill at the might of huge, wind-maddened waves and hurl a laugh of defiance into the gale. To steep my soul in the peaceful solitude of the sea at night! To feast my starved eyes on sunrise and sunset on a calm sea! I seem to hear the suri booming against some distant, far-flung shore. I seem to see a sturdy old sailing vessei defyin; hundred million waves as she cuts ‘her venturesome path through that great ex- parse of heaving, roaring peril. I seem to ear the deepi rough voices of strong men, of great, rel - chested, two - fisted, weather-beaten men—men who drink deep, fight furiously, curse gloriously and taunt the sea for its puniness. I will stand it no longer! My mind is made up!! I shall cast aside this foolish pen. I shall dash out through yon open door to the great wide* spaces beneath God’s sky, and there, by Heaven, I will throw these damned goldfish into the ash- can! Then, perhaps, I shall be.able to keep my mind off the sea and attend to my business. Frank Francis. Teacher: How much is fifteen and five? Taxt-Dariver’s Son: Seventy-five cents a mile. Statement of the ownership, management, cir- culation, etc., required by the Act of Congress of August,'24, 1912, of LIFE, published weekly at New York, N. ¥., for October 1, 1928, State ot New York, County of New York. Before me, a notary public in and for the State and county aforesaid, personally appeared Henry A. Richter, who having been duly sworn according to law, de- oses and says that he is the business manager of TPE, and that the following is, to the best of his knowledge ant) belief, a true’ statement of the ownership, management, etc. of the aforesaid pub lication for the date shown’ in the above caption, required by the Act of August 24, 1912, embodied in section 411, Postal Laws and Regulations. To wit: (1) That the names and addresses of the pub- lisher, editor, managing editor, and business man. er ‘are: Publisher, Life Publishing Co., $98 ‘Madison Avenue, New York, N. . Editor, Charles Dana Gibson $98 Stadison’ Avenue, ‘New York, N. Y. Managing Editor, Robert E." Sher- wood, $98 Madison Avenue, New York, N. Business Manager, Henry A. Richter, $98 Madison Avenue, New York, N.Y. (2) That the owners are: Life Publishing Company, $98, Madison Av. enue, New York, tockholders: Charles Dana, Gibson, $98 Madison Avenue, New York, Y.; Irene L. Gibson, $98 Madison Avenue, New York, N. Y:: gens Gibson, $98 Madison Avenue, New York Edw. S. Martin, 598 Madison Avenue, ) ‘ork, Y.3, Clair. Max. walle os Madtion ‘Avenue’ New. Yorks Ne (3) ‘That the known bondholders, mortgages and other security holders owning or holding one per cent. or more of total amount of bonds, mort. gages, or other securities are: None. (4) That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, contain not only the list of stockhohers and security holders as they appear upon the books of the company, but also in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or cor- poration for whom such trustee is acting, is given; also that the said two paragraphs contain state- ments embracing affiant’s full knowledge and belief as to the circumstances and conditions under which Stockholders “and, security holders who do not appear upon the books of the company as trustees, Id stock and securities im a capacity other than that ofve bone Ede owners and this sfiect has’ no reason to believe that any other person, association, or corporation has any interest direct or indirect in the said stock fs or other securities than 3s so stated by him. Henry. A. Richter. | (Signature of Business Manager.) Sworn to and subscribed Befare me thin 20th day of September, 1928. (Seal) J, N. Naw, Notary Public, New York County No. ; New York Register No. 0-59. My commission expires "March, 30ch. 1930. Give The West Indies Their Due Sail On A Cunard Cruise... Why not go to the West Indies as the trip deserves? Comfort and luxury meet you at the top of the gang- plank ... Cunard decks are as wide and white as the café-lined streets in Havana. Cunard staterooms are as smart and well-equipped as any hotel room in a cosmopolitan resort... and by way of making the Caribbean perfect, you will have Cunard Transatlantic service in its lazy, turquoise waters ..6 Three 16 Day Cruises - $200 up Visiting Port-au-Prince, Kingston, Colon, Havana, Nassau. S. S. FRANCONIA —From New York Dee. 1 and Dee. 20, 1928, S. S. SCYTHIA—From New York Jan. 7, 1929. Two 31 Day Cruises - $300 up Visiting Nassau, Havana, Port-au- Prince, Kingston, Cristobal, Curacao, La Guayra, Trinidad, Martinique, Barbados, San Juan, Bermuda. SS. CALIFORNIA—From New York Jaa. 19 and Feb, 23, 1929, For further information apply to your local agent CUNARD - ANCHOR WEST INDIES CRUISES comicbooks.com