Life, 1928-10-05 · page 7 of 48
Life — October 5, 1928 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satirical commentary. It promotes Parker's "de luxe Duofold" fountain pen in the new "Moderne Black & Pearl" design. The ad emphasizes luxury features: pearl inlay, iridescent effects, and pressureless writing technology. Prices range from $3-$7.50 for pencils to $10-$15 for pen pairs. Key selling points include durability ("guaranteed forever against all defects"), design ("as moderne as the moment"), and engineering credentials (citing 26 years' experience and 47 improvements). The visual displays ornate pen designs and an open gift box. A small box notes Parker's quality-assurance process: defective pens are replaced after sending to the factory with 10¢ postage. This represents early 20th-century premium product marketing emphasizing craftsmanship and reliability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
> with ua, novie. what simu- Hill “Wl I elect nk, ed me jump confess sidered d back ‘ithout ock pit, ateiy | back. as bag in air. rlor of ¢ high I was ited to of im. er my formed jump. an the end to mn and a. undred earing T had Jriving Id dis Agua nd me to se canvas before begged ey cot roudly red my loft, 3 expet rent it ke sut jump. tein. —*Guaranteed Forever against all defects Silvery, luminous crystals of pearl are combined with Parker's jet Permanite to produce these beauti- fully iridescent effects in this new Black and Pearl Duofold. Parker’s Black and Pearl designs are unduplicated, and as moderne as the moment and the mode. The pensare$10,$8.50 and $7.50, according to size; pencils, $3.59, $4 and $5; pairs (smartly matched), $11, $12.50 and $15. A handsome individual or double box goes with them at no extra charge. Non-breakable, 28% lighter than a rubber pen. Perfect balance in your hand. Pressureless Touch, as in all Duofolds, permits instant, steady, fastest writing with no pressure from your fingers—no effort—no fatigue—because the feather-light weight of the pen itself is sufficient to bring it into perfect operation. 36 years’ experience, 47 improvements, 29 pen patents—all have contributed to the development of this master pen. And it is *guaranteed forever against all defects which assures you satisfaction that is permanent. There couldn't be a finer present to one you want to please. The imprint, “Geo. S. Parker—DUOFOLD,” is stamped on every barrel so you may know you have the genuine. Be sure to look for it. ‘Twe Panken PEN COMPANY, JANBSVILLE, WIS. *To prove Parker Duofold is Oomncts AND suBsIDCARIES "ew roan > sosToN * cmcaco a pen of lifelong perfection, ATLANTA * DALLAS * SAM FRANCISCO we offer to make good any de- TORONTO, CANADA * LONDON, ENGLAND fect provided complete pen is sent by the owner direct to Senior Pen, Junior, $8.50 the factory with 10¢ for re- Juniorett 7. turn postage and insurance. comicbooks.com