Life, 1928-10-05 · page 46 of 48
Life — October 5, 1928 — page 46: what you’re looking at
What you’re looking at
This page contains two distinct advertisements from what appears to be a 1920s-era Life magazine. **Top: Spud Cigarettes Ad** A cigarette company claims scientific superiority by showing a "tobaccometer"—a device measuring smoke temperature. The ad asserts Spud cigarettes are 16.3% cooler than competitors. The copy humorously suggests this coolness means smokers won't experience sore throats or need to limit smoking ("resolutions"). This represents early 20th-century advertising's use of pseudo-scientific claims to market tobacco products, before health dangers were widely acknowledged. **Bottom: Will Rogers for President Radio Rally** A satirical political radio show announcement featuring comedian Will Rogers as a mock presidential candidate. The "Congressional Minstrel Show" (featuring Eddie Cantor and Robert Benchley as "end men") appears to be comedy entertainment mocking government. This reflects 1920s-30s political satire where comedians humorously critiqued government while maintaining that serious democratic participation remained important. The show aired across multiple radio stations nationwide.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
44 L The tobaccometer at work... Bulb draws smoke from lighted cigarette past sensi- tive thermometer. “expect to see thisé Dov you, in your lifetime, ever expect to see the com- ing of such as Spud? Spud is 16.3% cooler than other cigarettes. Several leading lights of chemical science were among the first to prove Spud’s claim of cooler smoke. They brought out their ingenious tobaccometer, They put Spud and all other grades of cigarettes to its test. Its tell-tale figures were un- biased... scientific. What happened? Simply this: Spud throughout its delightful, cooling length always averaged 16.3%*(cent.) cooler than its contemporaries. So here you are, cigarettists! Here is the reason why Spud smokers aren't limited by any so-many-a-day resolutions... why, after extra-long cigarette sessions, their tongues are not suddenly made of wool... why they are experiencing hearty,’ un- hampered tobacco enjoyment. THE AXTON-FISHER TOBACCO CO., INC, Louisville, Ky, ®°SPUD Cigarettes..20 for lo¢ WILL ROGERS FOR PRESIDENT RADIO RALLY Will Rogers believes in glorifying the Government. Through the courtesy of Kolster Radio, LIFE presents a session of Con- gress as Will Rogers might have it if he were elected. Eddie Cantor and Robert Benchley, as end men, will end every doubt in your mind about fun in Government and Will Rogers for President. Tune in on Wednesday night and hear the show! CONGRESSIONAL MINSTREL SHOW FEATURING EDDIE CANTOR ROBERT BENCHLEY BERT KALMAR HARRY RUBY WEDNESDAY - OCT. 10- KOLSTER HOUR 10 P. M. Eastern Daylight Saving Time 8 P. M. Central Standard Time New York City WOR Pittsburgh WJAS Fort Wayne WOWO Boston WNAC Akron WADC ‘St. Louls KMOX Providence WEAN Columbus WAIU Kansas City KMBC Syracuse WFBL Cincinnati WKRC Council Bluffs KOIL Buffalo WMAK Detroit WGHP Bridgeport Wwicc Baltimore WCAG Chicago WMAQ Toledo WSPD South Dartmouth WMAF Cleveland WHK Philadelphia WCAU Robert Benchley ‘THE DEVINNE-MALLENBLCK CONPANT, INT. PRONTERS, NEW YORK comicbooks.com