Life, 1928-10-05 · page 44 of 48
Life — October 5, 1928 — page 44: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring three unrelated commercial promotions typical of early 20th-century magazines: 1. **Vester TableLighter**: A luxury table lighter marketed as a status symbol for "better things" — appealing to affluent homes, clubs, and offices. 2. **Life's Fresh Air Fund**: A charitable appeal listing donor names and contributions (ranging $1-$100) for a 41-year-old program providing country holidays to poor city children — a common Progressive Era philanthropic cause. 3. **Sir Walter Raleigh Tobacco**: The only content approaching satire or humor. The advertisement features an illustration where introducing a wife to the mild tobacco brand supposedly ends her "pipe prejudice." This plays on period gender dynamics, suggesting wives objected to pipe smoking's harshness; the milder product supposedly wins female approval. 4. **Musical Accordion**: A small ad claiming anyone can play music via mechanical rolls without knowledge. The page reflects early 1900s consumer culture, charitable giving patterns, and gender attitudes rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A NEW LIGHTER for Home, Club and Office SMARTEST of Smoke Appointments}: NO place for anything so commonplace as mere matches in this matchless age of better things. The Vester TableLighter — smartest of smoke appointments—cleverly combines dependable action, simplicity and distinguished appearance. Designed by Tennhardt in the modern mode. Needs fillingnooftener than five or six times a year. If your favorite shop does not carry it, use the coupon below. Gold and Nickel-plated com- bination $7.50. Others in Silver and Gold Plate—Leathers— Enamels at $10 ALFRED VESTER SONS, Inc. SP Mason Street, Providence, R. I. Send me the Vester TableLighter as adver- enclose $7.50 in payment. If e to return lighter in good condition, you are to refund my money. Name Address Li Lire’s Fresh Air Fund Lire’s Frese Ain Fup has been in operation for the past forty-one years. In that time it has expended $419,278.00 and has given a happy holiday in the country to 51,000 poor city chil- dren. FE Twenty dollars, approximately, pays for such @ holiday for some poor child from the crowded city streets. Won't you help? Contributions (which are acknowledged in Lit about four weeks after their receipt) should te made payable to Live's Press Ain Fuso, and sent to 598 Madison Avenue, New York, Previously acknowledged. . . R. Gilebriste, San Mau George R. Parker, Lexington, Ky Miss Helen R. Curtis, Concord, Mrs, K. F. Burnham, Pasad a. . Henderson, Wayland, mmet, Stockbridge, Mass. . Miller, ‘Jersey City acMahan, Camp_ Riy . Long. Lake, Mrs. J. C. Graham, Balboa, In gratitude for my home, V. New York... Bayard, Ne Mrs. Charles Fosdi itchburg, Mass Yonkers. Thomas MeKess, es From Pettaquamscott. Mrs. W.) Carey Crane, Washington, dD, € Pererrrre . $0.00 Ss. Hefiey, Bronxville, n . oe 10.00 M.S. ‘ oe 5.00 Mis Chas. it E Z 20.00 Alexander William eryville, Ca 5.00 Loyd “Melvin Smith, Stanford ‘Univer: sity 20.00 The Misses Grierson, nigel 3.00 “In Memory of Charlotte Lowell”. Miss Alice M. Hurlbu WL Chat Ithan, Penna u “Tn Mei Evangeline Breck, Hon : F. Holladay, Cynthi By. v0-s Mrs.” JO Wilford Alien ers of Po-ne-mab.. : Lewis, Overbrook, Pa...) re Harbor, Camp Ossipee, W. Ossipee, N- oO.1 1. J. Pake, Montgomery, Ala. “In Memory of Elizabeth Cass Brush $0.00 2. Gardner, Cambridge. 20.00 Mrs. W. E. Schmitt, 28D 20.00 ne Curtin. . Ses 20.00 rrowenfeld, New seeeees 25.00 M._Buttles, Boston... “ 2:00 , Colorado Springs. - 5.00 2.00 20.00 15.00 aldwinsviite, inthrop George Mortimer, Chicago. 10.00 20.00 25.00 sneeaus pene 27.00 teigeade Lakes, \ 18.28 ard Habcock, M oie 23:00 Dr. Nelson W. . x 20.00 Mrs. ‘Florence M.E “In Memory of |W Mrs. Arthur Lissner, Marjorie, Severance } cane 10.00 The Musical Sensation | ACCORDEON. Es ed by Music Rolls Without any knowledge of Musle or Notes you play «| in a few minutes, perfect like an Artist, Latest hits, 8 COMPANY 1080 BOSTON ROAD. NEW YORK HEN you introduce Sir Walter Raleigh to your wife, her pipe prejudice ends. Shell welcome the pleasing mellow fragrance of this mide smoking tobacco, And you'll welcome the new de- light you discover in your old familiar pipe. Sr Walter's not only milder than most tobaccos, its fresher—wrapped ia gold foil, to preserve all is fragrance right down to the last pipeful in the tis, LIMITED OFFER r (for the United States only ) If your favorite tobacconist docs not carry Sir Walter Raleigh, send us his name and | address. In return for this courtesy, we'll | be delighted to send you without charge | | a full-size tin of this milder pipe mixture LL Dept.X, Brown & Williamson TobaccoCorp. Winston-Salem, N. C. SIR WALTER RALEIGH Who discovered how good a pipe can be It’s milder comicbooks.com