Life, 1928-09-28 · page 29 of 36
Life — September 28, 1928 — page 29: what you’re looking at
What you’re looking at
This is primarily a **corporate advertisement**, not satire or political content. It appears in *Life* magazine (page 27) promoting Dunlop pneumatic tires. The ad claims dramatically rising sales ("99% above last August") tied to "peak quality." It emphasizes competitive advantages: 40 years' manufacturing experience, owned rubber plantations with $195 million in resources, and 45,000 trained workers. The visual shows an oversized tire dominating an industrial factory landscape, symbolizing Dunlop's manufacturing scale. The "lifetime warranty" guarantee against material and workmanship defects was the ad's central selling point—a bold claim suggesting superior reliability compared to competitors. **For modern readers:** This reflects pre-WWII consumer confidence messaging, when tire quality varied significantly and corporate size/resources signaled trustworthiness. The hyperbolic sales figures and guarantee language are typical of 1930s advertising before modern consumer protection laws.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| another new peak | | = ae motorists boost Dunlop sales to new peaks! During August 99% above last August. The May peak was 62% higher. June 65%. And July, up 97%. Peak sales result from peak quality. The su- preme quality of Dunlops is constantly proven by the unequaled service of the 26 million Dunlop tires now in use. To insure service-giving qualities Dunlop has advantages in tire making which cannot be equaled by any other manufacturer. For example: 40 years’ tire building experi- DUNLOPS GUARANTEED /for LIFE!!! ence . . . vast Dunlop-owned rubber planta- tions... over $195,000,000 in resources... and 45,000 trained craftsmen. All of these are evidence that Dunlop’s peak quality can and will be continued. As Dunlop dealers are enjoying new peaks— month after month — you will find their enthusiastic service to your advantage. With Dunlop quality long established, dealers will see that you personally are pleased. Such dealer service, plus peak quality—as proven by the 26 million Dunlops now run- ning—should mean that your next tires will be Dunlops. Dunlop Pneumatic Tires bearing the Dunlop name and serial number carry a LIFE-LONG Warranty against Defects in material and workmanship. Should any tire fail because of such defect we will cither repair it or make a reasonable allowance on the purchase of a new tire. comicbooks.com