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Life, 1928-09-28 · page 27 of 36

Life — September 28, 1928 — page 27: what you’re looking at

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Life — September 28, 1928 — page 27: Life, 1928-09-28

What you’re looking at

This page is primarily advertising, specifically for **Beeman's Pepsin Gum**. The large central advertisement claims the product "aids digestion" and was "originated by Doctor Beeman over thirty years ago." The pitch targets post-lunch digestive concerns—a common early 20th-century marketing angle. The advertisement emphasizes the gum's "fine quality" and "distinctive flavor," positioning it as a popular, established product. Below this is a **Marlboro cigarette advertisement** featuring handwriting in a "First Prize Marlboro Contest for Distinguished Handwriting," showcasing cigarettes as a luxury product worthy of penmanship contests. The surrounding text consists of **music industry reviews** and brief humorous anecdotes typical of Life magazine's miscellaneous content. These sections are unrelated to the advertisements and represent the publication's general editorial material. The page reflects 1920s-era advertising strategies emphasizing digestive aids and lifestyle products.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

bt Upstairs." it first, inoculated him with Cooe Rish erm, and this simple ballad should prove Seprtory anti-toxin. fut Brand-New Model of Mine—The Detroi Bat BtBroadway's Tia Pan Alley is manifested mace on Rivningly dealing with the latest thing in ® aus; quite cleverly done in rollicking "to click with the parlor har poner. ‘OM Pals Are the Best Pals After All—Bromidic Gang of Mine” type ballad, destined to garner or 1s none the less. Roses of Yesterday—The new Irving Berlin ballad, ppealing as are most of the prolific song: ber ‘and destined to take its place with the taber big royalty earners, Too Busy—Breezy fox-trot song from the Windy jing national dance floor popularity. Records Past Whiteman—No question but that diligent thing or another sharpens the ver an imposing exponent of dansapa- n seems to have heightened the rhyth- and by his summer dance en- ighters—at $2,000 a night, follow that when Whiteman 1d at Carnegie on October wess will diminish, but some- 7 corgie Porgie” coupled with Have No Idea”; “I'd Rather Cry {with “Is It Gonna Be Long ¢ Bit o° Driftwood” with “Out-o presses particularly, The dance-hounds The Presidential Election—Amos and Andy, alias en, in comedy dialogue, offer a Despite obvious desire for mer- there is a shade in favor of date (Victor 21608). Nichols—This ultra-modernistic jazz expo- 3 revived yesteryear ng “There'll Come a Margie” and “Panama,” which are ripestively coupled on Brunswick 3955 and 3961. miliar rhythms serve as basic jazz excuses for heated" nuances that are Red with his Pive Penni inspiring. Fritz Kreisler—The virtuoso’s most rabid fans will ‘ughtfal Spanish pieces, Albeniz’ Tango, ‘and De Palla's Danse Espagnole 1a Breve"), which Kreisler himself ar- One recognizes them as among contributions with which tuoso so often delights his audiences. 2 the pianofortes of modern composers Cieveland Symphony Orchestra—In a special series records Nos. $0143-8, y Orchestra, conducted ‘by } has transmitted to the disks the complete sof Symphony No, 2, E Minor, Op. 27. ‘a saperb work, faithfully recording all the beauty majesty of Rachmaninoff Symphony. Bresswick has issued a special album for the collec= te ype that bribes hurdy-gurdy soloists mselves further down the block, it's i 75 cents to bring the hand- Just the same, this couplet, girdy (Brunswick 3992), is a just the thing for ribald nocturnal Arms of Love—Harold Wansborough’s ivory tech- on Q 3 produces an excellent piano roll jing waltz song which can stand Abel Green. HONORARY Tur pupils had a favorite teacher, as they do at all schools, _ One of the children was a little girl, born of foreign parents, and she had a wholesome re- spect for this particular teacher. She persisted, Sowever, in referring to her as Mrs. Smith. “Why,” asked one of the other pupils, ‘don’t you all Miss Smith? She isn't married.”* “Oh,” replied the girl, “I wouldn't dare do Gat. You see, I don’t know her well enough."* —New York Sun. A LESSON IN THRIFT be 2 man, even one on a small salary, but reso- lutely resists the temptation to have a little fun ‘xcasionally and forms the habit of systematic Saving, in twenty-five years or so he will have f2ough money to take advantage of a business Spportunity and lose it all in a lump. —Ohio State Journal. after a quick lunch Pepsin Gum aids digestion ay Ci Nef Originated by Doctor Beeman over thirty years ago, Beeman’s Pepsin Gum has been a popular favorite ever since for its fine quality and its dis- tinctive flavor. Chew Beeman’s after meals. It aids digestion. EPITAPH Bexeartt this sycamore there lies, Alone at last and quict, That elemental moron who Called everything ‘a riot.” Milwaukee Sentinel. Porte Borrower (pocketing ten): Thanks, I can never repay you. —Richmond Chamber of Commerce Magazine. ENOUGH Atrtp hopes he is engaged to Eloise, and occasionally she lets him think so, Anyhow, he is very devoted. But this time the young coquette was sweetly serious, “Alfred, will you pardon me if I ask a ques- tion? “Yes, “What did you pay for my birthday present?" “AIL T had.""—Lowiseille Courier-Journal. First Prize Marlboro Contest for Distinguished Handwriting Cache ho Gee aot Ihe “Besk J. E. G., Northampton BOR Sry hoary fe a PHILIP MORRIS 6 Co.LI2 INC. comicbooks.com