Life, 1928-09-21 · page 34 of 36
Life — September 21, 1928 — page 34: what you’re looking at
What you’re looking at
This page contains two distinct advertisements from what appears to be the 1920s-30s era. **Top: Spud Cigarette Ad** A product advertisement claiming Spud menthol cigarettes are "16.3% cooler" than competitors, supported by scientific testing with a "tobaccometer." The image shows someone conducting the test. This represents early cigarette marketing using pseudo-scientific claims to differentiate products—a common practice before modern advertising regulations. **Bottom: Will Rogers Radio Rally** A political satire advertisement promoting a radio broadcast of a "Congressional Minstrel Show" featuring comedians Eddie Cantor, Robert Benchley, Bert Kalmar, and Harry Ruby. It presents a humorous mock-Congress as if Will Rogers (the famous humorist and social commentator) were president. This satirizes government inefficiency through comedy—a form of political commentary typical of Rogers, who was known for critiquing politicians and institutions through humor. Both ads reflect 1920s-30s popular culture and early mass media entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFeEe 16.3% cooler smoke +. more enjoyment | New thousands every day Spud ... throughout its whole + welcoming Spud as their own cooling fragrant length ... always cigarette...won over because their registered many degrees lowest. first session of Spuds produced a There you are, cigarettists! Even greater sum of tobacco enjoyment enjoyment demands reason. Be you than they had ever known. veterans or beginners, isn’t this Maybe they didn’t reason it out, reason for a look-in on Spud? Just exactly. But the tobaccometer did... try Spud’s first puff...a diminutive and showed why. It showed Spud shock of coolness. It’s your introduc- 16.3% (Cent.) cooler than other tion to unhampered tobacco enjoy. cigarettes! Cooler than Turkish and ment... lusty and limitless... with domestic, thirty-five and fifteencent the last Spud of the day tasting as brands! good as the first. All these were tested along with Really, there's no exceeding the Spud by the tobaccometer. Spud limit. THE AXTON-FISHER TOBACCO CO., INC., Louisville, Ky. SPUD HOL COOLED i The tobaccom rhe Al dit ‘hemist Thgsoberometer at werk. usinding cherie queens Cigarettes..20 for 2os mometer, Thermometer registers smoke's temperature. WILL ROGERS FOR PRESIDENT RADIO RALLY Will Rogers believes in glorifying the Government. Through the courtesy of Kolster Radio, LIFE presents a session of Con- gress as Will Rogers might have it if he were elected. Eddie Cantor and Robert Benchley, as end men, will end every doubt in your mind about fun in Government and Will Rogers for President. Tune in on Wednesday night and hear the show! CONGRESSIONAL MINSTREL SHOW FEATURING EDDIE CANTOR ROBERT BENCHLEY BERT KALMAR HARRY RUBY WEDNESDAY- SEPT. 2 6- KOLSTER HOUR 10 P, M. Eastern Daylight Saving Time 8 P. M. Central Standard Time New York City WOR Pittsburgh WJAS Fort Wayne WOWO Beston WNAC Akron WADC St. Louls KMOX Providence WEAN Columbus WAIU Kansas City KMBC Syracuse WFBL Cincinnati WKRC Council Bluffs KOIL Buffalo WMAK Detroit WOHP Bridgeport WICC Baltimere WCAO Chicago WMAQ Toledo WSPD South Dartmouth WMAF Cleveland WHK Philadelphia WCAU ‘THE DEVINNE-WALLERBECK COMPANY, INC, PRINTERS, NEW YORK comicbooks.com