Life, 1928-09-21 · page 25 of 36
Life — September 21, 1928 — page 25: what you’re looking at
What you’re looking at
This page is entirely **product advertising**, not political satire or comics. It promotes the Sesamee keyless lock—a combination padlock invented in the early 20th century that uses rotating numbered wheels instead of a traditional key. The advertisement targets affluent travelers concerned about luggage security. The appeal is practical: one secret combination unlocks all your Sesamee-equipped belongings (luggage, briefcases, hat boxes, camera cases), eliminating the need to carry multiple keys. The lock opens "as easily in the dark," addressing traveler anxieties. The page includes product testimonials and lists applications: men's luggage, security boxes, ladies' cases, efficiency cases, and hat boxes, with prices ranging from $3 to $200. A coupon invites readers to request a portfolio describing available Sesamee-equipped articles. This reflects early 20th-century consumer culture emphasizing modern convenience and security for the traveling professional or leisure class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE NO MORE BOTHERSOME KEYS One secret combination opens every Sesam quipped article you own. SESAMEE THE MODERN LOCK THAT NEEDS NO KEY The Sesamee Keyless Lock opens instantly when you flick the small wheels to your own secret combination. MEN'S LUGGAGE of allltypes, REFREE people value the comfort of developed in the newest shapes ‘ Re key-free travel. For such wise trav- pester ers soos _ . POSE elers each piece of this smart new lock. Priced from $15 to $200. 4 \ . luggage is equipped with Sesamee— the modern lock that needs no key. A Sesa- mame BOXESmaynowbe i ag moe Lock opens—only to the owner—with [res semper: Beery s: i flick of a finger when you turn the three {Joa set at your own secret com- . small wheels to your own secret combina- bination, Retailing at about $5, AY tion which you select and set yourself — Mand Seach, iavariouscolors. . sro street address, telephone number —and (a hint worth taking) one combination can open every Sesamee-equipped article you own. Opened as ily in the dark. tere keyless lock. Available at Pepelar prices. From $26 up ‘ w R20, Modern luggage equipped with Sesamee . } is sold at leading luggage, sporting EFFICIENCY CASES. The goods, men’s furnishing and department revials opeaens these or other S pcketsfor private papers. Dust o x equipped articles. Sesamee Keyless fens su Lieeitase Lon Locks have been adopted by leading ~~ manufacturers and are procurable on HAT BOXES for men and y padiocks, office equipment, vomen in up-to-date designs automobiles, etc. Mail the coupon below ‘ripped wich Sesamee Locks, Memomlecfessschingytoocs for complete list and full descriptions. ‘m7 be opened with the same combination. Also on the pop- slr 2ew Migrator, THE SESAMEE COMPANY ¢ HARTFORD ¢ CONN, Please send me free portfolio describing the various CAMERA CASES. The Sese- : \ — fetail and the many new Sesamee- tee lock has been adopted by 4 bs Bel & Howell for their Filmo Name. motion picture camera cases. may be purchased araely at camera reuliaes to Address. ‘place old-fashioned lock, $3. THE SESAMEE COMPANY - HARTFORD - CONNECTICUT comicbooks.com