Life, 1928-09-06 · page 27 of 44
Life — September 6, 1928 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a straightforward automobile advertisement from Life magazine's advertising section. The page promotes three luxury car lines from General Motors: Cadillacs, LaSalles, and Fleetwoods. It lists eight technical features emphasizing engineering innovations (V-8 engines, synchronized transmissions, mechanical brakes, pneumatic controls) and luxury appointments (adjustable seats, chromium plating, custom upholstery). The ad's tone is boastful corporate messaging typical of 1920s-30s luxury marketing: "No other cars in all the world like these" and claims no competitor offers equivalent value at any price point. It emphasizes exclusivity, craftsmanship by Fisher and Fleetwood body makers, and a nationwide dealer network. There is no satire, political commentary, or humor intended. This represents genuine period advertising rhetoric celebrating American automotive engineering and status-symbol consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No otber cars in all the world like these The New CADILLACS + The New LaSALLES = + %enew FLEET WOODS THE MOST COMPLETE AND EXTENSIVE LINE EVER PRESENTED Yor Must Drive These Cars to Appreciate Their New and Revolutionary Performance, Control, Security and Mind-Ease Features 1... More Powerful — 90-Degree, V-Type, 8 Cylinder Engines. Incomparably smooth and sifent. 2.. New CadiffaceLa Safle SyncrozMesh Sifent-Shift Transmission—standard method of shifting retained. Noiseless. Nons uick not a second is lost, and 1c is instantaneous. @ 3..+ New Cadiffac-La Safle Dupfex Me clashing. So getaway in tri chanical System of Effortless Four Wheel Brakes—the most scientific, costly and efficient ever developed. Two independent Enclosed. Long lived. inimum of pedal pressure. Only one easy, simple outside adjustment for each brake. 4..Security-Plate Glass—For your greater Beeection. No fonger even the remote hazard of stems. Internal shoe type. lying glass fragments. trim. 5... New Adjustable Front Seats—Easily adjusted to suit the comfort of any driver. 6.. Pneumatic Controf in Chassis and Body matic control in chassis and bod assuring maximum quietness. Bodies incorporas ting features of outstanding strength, roominess, comfort—and the last word in style. The finest products of Fisher and Fleetwood. Engineering—Principtes of pneus construction 7 ..New Modernity in Finish and Ap- pointment—Deep, rich uphotstery. New fits tings. Deft and pleasing treatments in fabrics and 8 .. Chromium Plating—tThenew metallurgical treatment that assures permanent lustre of exe posed nickel parts, FIFTY BODY TYPES AND STYLES.BY FISHER AND FLEETWOOD You CANNOT buy a car at home or abroad that will give as much delight as the newest Cad illacs, LaSafles—andFleetwoods on these chassis. The Cadiffac Motor Car Come pany does not hesitate to state that there is nothing elsewhere even remotely approximating the character and calibre of these matchless new creations. Never at any time in the history of the motor car has a given price in any class or grade purchased The Exclusive New Fleetwoods In addition to the splendid array of new Fisher Body types and styles there are 14 exclusive and exquisite custom models— Fleetwood designed and Fleetwood built —offering the widest and most extensive selection of fine cars ever made available by any manufacturer—a de luxe model to meet the taste and requirements of the most fastidious. + oF + an equal degree of motoring fux- ury. Not only because of the surpassing excellence of the cars themselves, but by virtue of a dependable and far-reaching dealer body to serve Cadillac and LaSalle owners, a national serv= CADILLAC MOTOR CAR Detroit, Michigan Division of General Motors Corporation ice policy clearly defined and the same efficient service under factory regulation at prices limited by us. To understand and appreciate fully just how great an advance the new Cadillacs and La Salles represent it is necessary to drive them, to test their amazing pers formance, their comfortin action, and their ease of operation. These new models are now ready for ine spection at all CadiflaceLaSalle showrooms. COMPANY Oshawa, Canada comicbooks.com