Life, 1928-09-06 · page 15 of 44
Life — September 6, 1928 — page 15: what you’re looking at
What you’re looking at
This cartoon satirizes **Prohibition** (the ban on alcohol sales, 1920-1933). The central figure, labeled "American People," represents the public being used as a test subject by prohibition advocates. The caption "Yes, it's a noble experiment" mocks the era's characterization of Prohibition as a social experiment. The cartoon depicts: - A sinister experimenter conducting tests on an unwilling subject - A "Prohibition" bottle/container, suggesting alcohol enforcement - Two figures (likely women) supporting the experiment, possibly representing temperance activists The satire criticizes Prohibition's coercive nature and questions whether imposing such sweeping legislation on the populace—without genuine consent—constitutes ethical policy. The dehumanizing "experiment" imagery emphasizes the public's lack of agency in the matter.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—— and nore and ine = 1 in- the aliar ncia- Tied purpose in life, to satisfy themselves that God overruled all things for the best, and that the injustices of this world would be repaired in a hereafter. We have found a bold and easy solution for all these per- plexities; a universe whose purpose is not our purpose is unthinkable, and what is unthinkable cannot be true. It is easier (these are verbatim quotations, from eminent contemporary divines), it is easier to find answers to the problems of suffering and sorrow if we believe in im- mortality; we cannot submit to the mental confusion of an existence where death is finally the victor over all; even if the hope of immortality be an illusion, it is better to live with an illusion that brings hope and ambition and courage, than to live without an illusion in a cave of tears. Just so it is better to-live in a brick- and-stucco house with a two-car garage, bought and opulently furnished on the deferred-payment plan, with the illusion that it all belongs to you, than to live in a frame cottage without a car and a radio and an electric refrigerator. And in the Coolidge era few people seemed to believe ** Yes, it’s a noble experiment.” that a home without a car and a radio and an electric refrigerator and the hope of immortality could be anything but a cave of tears. To believe that takes guts; and guts is about the only commodity that cannot be obtained on credit. Wett, it was a Golden Age while it lasted. Let us all hope and pray that those deferred payments will never come due. Elmer Davis. —Life Lines— Cerratn persons, dissatisfied with “The Star-Spangled Banner,” are looking for a new national air. Why not carbon monoxide? aL “Trombone player wanted; must be hot, sweet and able to read; steady proposition.” —Buffalo News. Apparentty he won't be called upon to spend all his time playing the trombone. JL “Never did the town hall present a more ani mated scene, bubble over with brighter, prospi cence, wear a more satisfied smile over an envi- able record, and a renewed plebescite of confi- dence and power, nor return smile for smile, compliments, courtesies for courtesics, melliflu- ous words for dulciferous agraphs than on last Monday evening on the occasion of the adjourn- ing sine die of the old board of trustees and the induction of new members-clect and the inau- guration of the new board. The courtesies of gentlemen made room for the many lady friends present, whose handsome gowns, radiant smiles and healthful and cheerful aura set off the banked and floral tributes, making it a typical ‘garden of gull.’ "* —Social Item in the Cicero (Ill.) News. We don’t care to hear any more about it. aL Science is wonderful. You can now hear speeches about our unparal- leled prosperity over a radio that isn’t paid for. aL “Baie Was Dizzy; Nupriats ANNULLED" —Dallas (Tex.) Times-Herald. But—gentlemen marry brunettes. JL Ir the Republican leaders don’t watch Mr. Hoover closely he'll be apply- ing the words “noble experiment” to the Harding Administration, comicbooks.com oe