Life — September 6, 1928 — page 11: what you’re looking at

What you’re looking at

# Analysis of Life Magazine Page The page contains two distinct pieces: **Top section: "Golf Makes Me Sick"** discusses amateur golfer Robert Tyre Jones of Atlanta, Georgia. The article chronicles Jones's record-breaking achievements in golf championships, comparing him favorably to other champions like Jerome Dunstan Travers. The piece celebrates Jones as a dominant force in American golf. **Bottom cartoon: "A Stiff Assignment"** satirizes corporate sales culture. A sales manager addresses assembled salesmen, instructing them to make customers "chloroform-conscious" by promoting chloroform products. The joke mocks absurd corporate sales tactics and the disconnect between management directives and realistic market demands—suggesting the company is asking salesmen to create demand for a product with dubious consumer appeal. Both pieces reflect 1920s American commercial and sporting culture.