Life, 1928-09-06 · page 11 of 44
Life — September 6, 1928 — page 11: what you’re looking at
What you’re looking at
The page contains two distinct pieces: **Top section: "Golf Makes Me Sick"** discusses amateur golfer Robert Tyre Jones of Atlanta, Georgia. The article chronicles Jones's record-breaking achievements in golf championships, comparing him favorably to other champions like Jerome Dunstan Travers. The piece celebrates Jones as a dominant force in American golf. **Bottom cartoon: "A Stiff Assignment"** satirizes corporate sales culture. A sales manager addresses assembled salesmen, instructing them to make customers "chloroform-conscious" by promoting chloroform products. The joke mocks absurd corporate sales tactics and the disconnect between management directives and realistic market demands—suggesting the company is asking salesmen to create demand for a product with dubious consumer appeal. Both pieces reflect 1920s American commercial and sporting culture.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SPORTSMEN and SPORTS “Golf Makes Me Sick” Somesooy else may win that national amateur golf championship at Brae Burn but it will be best to concentrate attention on that rising young attorney, Robert Tyre Jones, of Adanta, Ga. One of the most popular legends of this country is the story of the traveling slesman who said that upon returning home after a trip he always stopped in a stationery store, bought a small bat, rang his front doorbell, dashed around to the rear exit, bat in hand, “‘and I only missed one guy in four years.” Well, sir, Bob Jones has “only missed one guy” in the last four years of national amateur cham- pionship play. That was George Von Elm, who nudged Bob into the bunkers of Baltusrol in 1926. That's a record in itself, but what is one record to the wizard of the world’s fairways? He is out to smash all records and this is his big chance. The only golfer in history to win our national amateur golf title four times was Jerome Dunstan Travers. Bob Jones has won the title three times and he can step up even with the famous Jerry by winning this year at Brae Burn, That will tie the United States record for collecting amateur golf crowns, and on any other basis he is al- ready ahead of Jerry, since the Upper Montclair midiron master won only one open championship and Bobby has won four—two here and two abroad, There's still another record that can be cracked wide open if the Jones boy gets his putter well oiled at Brae Burn. Harry Vardon won six British open champion- ships and one United States open cham- pionship, giving him seven major victories in what might be called fairly modern golf. With three amateur and two open. victories in this country and two open victories in Great Britain, Jones has already equalled that mark. He can step one jump ahead and hang up a new modern mark by taking Francis Ouimet, Jess Sweetser, George Von Elm, et al., over the hurdles to defeat on the links up Boston way. There are some who think that this will be Bob's swan song or swan dive as a steady campaigner in golf champion- ships. He has become a partner in an At- lanta law firm and if he practices law with any assiduity he won't have much time left to practice golf. Which means that if Jones spends too much time hob- nobbing with Black- stone and Kent, he will be in no condi- tion to go out and debate with Colonel Par. Of course, golf is a peculiar game and almost anyone who qualifies a match play in an amateur championship has a tair chance of beating Jones on any given day. Not even Bobby could halt the in- spired sweep of Sweetser through the field at Brookline in 1922. Then there was Von Elm at Baltusrol in 1926, and last year at Minikahda the closest call that Bobby had was in the first round, where a Youngsters Maurice McCarthy, Jr., carried im to the thirty-sixth green, It will take all the Jones skill and a fair slice of luck to keep the amateur crown where it now rests, Balanced nicely on his blond brow. Incidentally Jones himself, in admitting that he may take things a little easier in golf after this, denies that the physical strain of championship play is about to A Stirr AssiGNMENT Sates MANacer or Mepicat Surpiies Company (to assembled salesmen): Boys, our chloroform sales have been falling off. Now, I want you to hop out and make buyers chloroform-conscious. comicbooks.com