Life, 1928-08-30 · page 7 of 36
Life — August 30, 1928 — page 7: what you’re looking at
What you’re looking at
The cartoon at top shows two men in formal evening wear in what appears to be an elegant room. The caption reads: "Dammit, Higgins, call up WJZ and tell them their confounded time signal is seven seconds fast." This is satirizing the emerging radio technology of the 1920s—WJZ was a New York radio station known for broadcasting precise time signals. The joke targets how people were becoming absurdly dependent on radio for accurate timekeeping, to the point where even minor discrepancies (seven seconds) provoked frustration. It mocks the modern obsession with technological precision and synchronization, suggesting that listeners were losing trust in their own judgment and becoming slaves to mechanical accuracy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
8 NE Re Rae F - AP Teas “Dammit, Higgins, call up WJZ and tell them their confounded time signal is seven Wooden Ships and Iron Men Ir Thad a graceful yacht Fieetly flitting o'er the seas, Though the town were stifling hot I could revel in the breeze. Through the waves I'd swiftly cut To the buoy and back again, Halyards singing loudly, but Wooden ships cost iron men! For a slender little craft That is nautical and nice, tee the roughest sort of raft Ine must pay a pretty price. Not for me the bubieane Not for me the wind that whips! Ever landsman I'll remain— Iron men buy wooden ships! Arthur L. Lippmann, _ “How do you get such a perfect fit from your tailor?” “Ttold him I was an orchestra leader.” seconds fast.” LIFE’s Camps for Needy Children Hero Stuff Human nature is heroic. Just take up your morning paper, and what do you see! Everybody saving everybody else. Fliers rescued in the middle of the At lantic. Small equestriennes snatched from the backs of bolting mounts. Telephone girls staying at their posts until the last smoky moment in order to warn hundreds of hotel guests that the house is on fire. Coast guards doing amazing deeds of valor along the shores when the terrific midsummer heat drives swimmers and non-swimmers alike into the surf secking relief. No one, it is evident, thinks of his own safety or comfort when a fellow creature is in danger. And that is one thing that makes us realize that, at heart, the old world is still all there—despite the calam- ity broadcasters. The cry, “To the rescue!” is still “The greatness of any nation, its freedom from poverty and crime, its aspirations and ideals are the direct quotient of the care of its children.” —Henrsert Hoover. “There is no picture more pitiful than the city child dragging himself around the hot pavements with no play facilities.” —Governor Acrreo E. S: 1. a answered in the old unselfish, gorgeous way. And that’s that. So, then, which one of you will spring forward to hel save the small (Please turn to page 0) comicbooks.com