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Life, 1928-08-30 · page 27 of 36

Life — August 30, 1928 — page 27: what you’re looking at

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Life — August 30, 1928 — page 27: Life, 1928-08-30

What you’re looking at

This page contains **book reviews in verse and humorous social commentary**, plus advertisements. The main satire is "A Drug Clerk Becomes a Society Editor" by Bogart Rogers. It mocks society page writing by describing women's evening wear using **pharmaceutical and drugstore brand names** instead of fabric descriptions: "glycothymoline pink velvet," "bromo-seltzer blue taffeta," "Listérine voile," etc. The joke targets the pretentiousness of society journalism—treating trivial fashion coverage with absurd seriousness—while also satirizing commercial advertising's invasion of everyday language. By substituting medicine/toiletry brands for elegant fabric names, Rogers suggests society pages are as superficial and commercially driven as drug-store product listings. The upper left reviews Willa Cather's *Death Comes for the Archbishop* in humorous verse, with the reviewer noting readers needn't understand religion to appreciate the novel—a gentle dig at both the book's accessibility and Cotton Mather's grimmer Puritanism. The right side contains period travel and shipping advertisements (cruises, ocean liners).

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

RHYMED REVIEWS Death Comes for the Archbishop By Willa Cather. Alfred A. Knopf. Ove bishop, Jean Marie Latour, With Pére Vaillant as f. Achates, To regions vast, remote, obscure Removed his lares and penates. Jo Santa Fe in ’51 He rode as Vicar Apostolic, His diocese a realm of sun And canyons deep and diabolic. He made his way through mountain snows And all the desert’s thaumaturgy Among the stately Navajos, Among his somewhat rowdy clergy. He learned the trails of plain and height; He knew that pearl of scouts, Kit Car- son, And scoundrels yellow, red and white, Adept in murder, theft and arson. A friend and healer, quick to aid The sad or sinful, high and lowly, For many years he toiled and prayed To make men true, to make lives holy. For many years he labored where The peaks glow redly, sunset-gilded, Before he slept within the fair Cathedral that his faith had builded. The book is rich in herds and flocks, Mimosas, Mexican rancheros, Pucblos, mesas, tawny rocks, Rebosos, bandas, big sombreros. And readers needn't know as much About the cloth as Willa Cather To love her bishop more than such A grim old bird as Cotton Mather. Arthur Guiterman. A Drug Clerk Becomes a Society Editor Aone those present was Mrs. Herman Dingle in a fetching frock of glyco- thymoline pink velvet. Miss Hortense Dingle’s gown was of bromo-seltzer blue taffeta. Mrs. Pfeffer’s henna hair was set off to striking advantage by a Patou model of cuticura green. Mrs. Henry Rockingham Jones wore an «ening coat of milk of magnesia white lamé, with a mercurochrome satin lining and a dilute bichloride of mercury blue fox collar, Mrs, Clark W. Clark appeared in a net gown of palmolive green georgette with a sarf of colgate’s toothpaste pink. Mrs. Brown wore listerine voile. Mrs. Oliver Klopf attracted much at- tention in a charming Paquin model of potassium permanganate ¢ purple crépe de chine. Bogart Rogers. Pepsin Gum e @ e aids digestion A flavor that is refreshing and a fine quality that has been main- tained for more than thirty years have made Beeman’s the choice of discriminating people. Chew it after meals. It aids digestion. 1% solution) To PARIS & ITALY Marseilles, Vienna, Trieste, Italy and Central Europe For a change—try this de luxe Southern Service to Paris, via Mar- seilles. World's fastest motor-ships to Paris, Vienna, Trieste, Rome, the Riviera and Central Europe. The last word in luxurious accom- modations and cuisine. Motor ferry service—drive on here, drive off at destination—no crating or packing; surprisingly econo . Send for brochure of interiors, descrip- tions, rates, and sailing dates. Any Steamship Agent, or Direct to PHELPS & CO., General Agents Cosulich Line 19 Battery Place, New York Sail on World's Fastest Motor Ships SATURNIA VULCANIA 24000 Gross Tons— 24000 Gross Tons— No Smoke or Cinders No Smoke or Cinders Pamous for Her Superior Service to Italy Dance_ round the World on the yr. BELGENIAND Largest, finest liner ever to circle the globe Dance? Yes! After all, the Belgenland is nothing floating country club—and pation will choose from his many artists the orchestra which will furnish the dance music "round the world on the Belgenland. A small item ona world cruise, pers haps, but typical of many outstand- ing features of this cruise. Our attractive literature describes them all, Do send for it. : Sailing westward Dee. 17 to 84 cities, 135 days. Rates from $1750, everything included. RED STAR LINE eatemeatiocat Meacisree wantne in cooperation with ; AMERICAN EXPRESS COMPAN Red Star Line, No, 1 Broad wavs Amer ial G ie Teepe Nee ay I pe pees comicbooks.com