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Life, 1928-08-30 · page 21 of 36

Life — August 30, 1928 — page 21: what you’re looking at

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Life — August 30, 1928 — page 21: Life, 1928-08-30

What you’re looking at

This page contains three satirical pieces: **"Who Said Golfers Weren't Superstitious?"** mocks a golfer's bizarre office-noise rituals on the golf course—his caddie must whistle and pound turf while partners create deliberate commotion to recreate his chaotic workplace environment. The joke: despite these elaborate superstitions designed to mimic his productive office chaos, he still misses his putts. **"What's in a Name?"** satirizes American automobile manufacturers naming cars after explorers (De Soto, Cadillac, Hudson, etc.). The author humorously suggests parents will soon teach history through car names—imagining a father explaining "Lewis and Clark" by referencing a car he crashed. The piece parodies American self-congratulation about patriotic branding while suggesting this commercial naming is ultimately trivial education. **The bottom cartoon** about boxers references John Gilbert and Greta Garbo, silent film stars, implying these current boxers lack their celebrity appeal. These pieces exemplify Life's satirical approach to contemporary American consumer culture and social pretension.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE them to fit the horses—a sort of South American equivalent of plus-fours. Much more could be said about the players, the gauchos and the grooms, but i's enough to know that this is a hard- riding troop from the last great cow country of the world, real horsemen and real horses. Our players were too rough for the polite Englishmen but the Cen- taurs from South America dote on that sot of thing. For breakneck pace and carefree clouting, watch the Polo Patrol from the Pampas swing into action. Camera! John Kieran. Who Said Golfers Weren’t Superstitious? “Every time Jim putts he has the caddie whistle and pound on the turf with a driver while his partner takes practice swings and carries on a conversation with the other members of the foursome.” “What's the idea?” “To simulate the atmosphere of his ofice, where, amid the clatter of type- writers, the buzz of telephones, the babble of voices, the-shrieks of automobile horns from the street below, and the rat-tat-tat of riveters on an adjacent structure, he has great success in rolling the ball across the rug and having it drop into the ash- tray that serves as a cup.” “Does it work?” “No. He always misses.” Bill Sykes. What's in a Name? THERE scems to be a growing tendency among motor-car manutacturers to name their automobiles after celebrated ex- plorers. Cadillac, LaSalle, Hudson, De Soto (to name only a few—in fact, all there are) have in turn been immortalized by America’s patriotic auto-builders, Ma- gellan, Cortez, Balboa, Ponce de Leén, and Pizarro will have to wait for their reward until consumption overtakes pro- duction and there is a demand for new kinds of cars. This may happen any day now. At the same time, the new Plymouth is undoubtedly a studied reference to our Pilgrim ancestry; the Pioneer summons up remembrance of early frontier days; the Pontiac is a belated attempt to give the redskin his just due, and the Moon serves to commemorate the West Virginia mountaineers. All of these cars are help- ing Americans to keep in mind their nation’s origins and background. Perhaps in the future our children will be taught their history by means of auto- mobiles, in place of textbooks. Young Frederick (age 12), after smashing his father’s car against a heavy truck, will ask: “What was that I hit?” “That, my child,” the fond parent will reply, “was a Lewis and Clark.” ‘Who were they, Daddy?” the boy will inquire; and Daddy, taking Frederick on his knee (with a hairbrush in one hand), will pro- ceed to give his son the cardinal facts in “The producer's wild today; what's happened?” ‘What Price Glory!’” First Rinosiver (as the boxers hold): Not so hot, are they? Seconp Ditto: No, there’s only one John Gilbert and Greta Garbo. the lives of those celebrated explorers, probably getting them all wrong in the process. Who shall say that this eventuality is preposterous? To paraphrase Shakespeare, it may some time be true that there will be “sermons in stones, books in the run- ning Buicks.” Norman R, Jaffray. POINTS OF INTEREST TO VISIT IN THE CITY What City? Any City. + Wasuincton Park. . Inspiration Point. Lookout Mountain. . Broadway. . The Civic Center. . Childs’ Restaurant. . The Capitol Theater. . The War Memorial. . Lovers’ Leap. . Woolworth’s. + The New $5,000,000.00 Airport. . Tony's. Philip L. Ketchum. A WORD AT PARTING Serious Srupent: I want to say good- bye. I am starting tomorrow for my term “Some nut combined the cinema of ‘The King of Kings’ with the synchronization of |at the Theological Seminary. Fresu Frienp: Well, so long. Be good. comicbooks.com