Life, 1928-08-23 · page 29 of 36
Life — August 23, 1928 — page 29: what you’re looking at
What you’re looking at
This page contains **advertisements rather than political cartoons**. The dominant content includes: 1. **Simmons Watch Chains** (left): An ad arguing that watch chains go out of style like watches themselves, urging readers to buy a modern Waldemar chain ($9.75). The pitch targets men concerned about appearing fashionable. 2. **Squibb's Dental Cream** (right): A humorous ad personifying a "night club for tired smokers"—depicting a figure in a harlequin diamond pattern brushing teeth. The joke is that heavy smokers should use Squibb's to combat stale tobacco taste and "muggy after-taste." 3. **Life's Fresh Air Fund** (center): A charitable contribution list showing donations from readers. The page reflects **1920s consumer culture**: anxiety about obsolescence, targeted advertising toward specific behaviors (smoking), and humor built on everyday inconveniences. There are no political cartoons or caricatures present—this is straightforward commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Lire’s Fresh Air Fund (Continued from page 25) Alice L, Hilliard, Saranac Lake...... 1s. CH. Hecker, Deirci goo Me Bernhard, ‘San’ Francisco Edward. K. Dunbam: T. A. Crellin, P Gatland, al Mr. and Mrs. C. H.” Belknap, Sacra- ment, Cal 4 Sire’ "peg 5 Mis RUM Cleveland’ 0. no. Ue Calkins Berkeley, Cal. a Memory of Lg Howard S. Worrell, Pocono Lake’ Pre- ja: Memory of Thomas A. Witherspoca Allen Hi Ratterree, Los "Angeles. Miss Rosemary Smart, joreeds of an entertainment ‘given some little girls of Worcester, Mass R. B, Canfield, Santa Barb: Mrs. J. i: sane Harbor, Beach, Henry Francisco. Louise. P. PoBirling, W Washington, D.C. Federal ‘Paper Bog: FY Miss Isabelle’ M: Ne Vernon C. Brown, New. York. When WAS YOUR [eT Touma, me watch-chain new? |i ” Graham Parsons, New. Clark’ Williams, “New “York. E. L. R. B. Yonk WATCH-CHAINS change as much a8 | ficlen L. Redfern,’ Boston. : watches in design. If the chain | Marmaduke Maxwell, Cannon Beach, you are wearing now was bought ' 4 several years ago, it probably is tno Mi Tact : out-of-date and old-fashioned WW. Rose, ts looking. . . . A new chain costs |1. T.C., Engl J very little. Why not get one today? |” Eg a sia 7 : W. H. Fi Simmons Chains offer a range | Sidi: RSet piened, of choice that appeals to men of | Mis Albert F. oe Garde all ages, in every walk of life. Mrs € : They are priced from $4 to $15. | M"5.§ Weeder: Hanover, Made of seamless gold-filled wire, A enneth “8. Gaston,” . manufactured under our own | Ma-y & “John Leyenberger, ' N patents in our own factory, they | w’j : may be obtained in natural, green or white gold. The chain | wr. £. D. Baa Sila i. shown here is a Waldemar, No. | Helen A. Hothrook, Rev caren Moly 29770. Price, $9.75. Ask your Mrs. Walter P. ‘Stevens, Scrantin, Pa. jeweler to show you his assort- Hay R. Tiouston, ‘Hampton, Va. ment. R. F, Simmons Company, | (5, 4, Carroll. Los Angeles. Attleboro, Mass. ae boner. nied Vee sweetens the breath, brings you protec- Sinmens Ker” Holder’ Zoncentent Yor | os, Siuy”Willamsionn. Mus if ches «Be oF tciatio, Sa oie is ler—con: 4 ne e 10n. rr house and auto key. Tlustrated above. | Fitts, © Ruger, S30, se vie! B88 saceaig h bh Squibb's Dental Cram, somes Lindy, ‘a 3 x Wind up your smoking day the same way. Co Wari, New Bed 4oc at all druggists. Allee 'P. “Smithy “Biaira! Ne ¥. K Copyright 1928 by E. R. Squibb & Sons Philip, CrRidcr, Eas Seine wage ram T. Cleaver, Lo GUARD THE Rie aes, . iy fistiaay,, Monie: Exe At Ineosh," Pisin, NI Y.L Anon... Cambridge, Mase. rs. R tterson, New Mon W. 3 ‘String Erie, Pa In Memory of E- M. H, Lynch, New Yor ‘(Continued on page 30) night club for tired smokers Tuis is a night club for tired smokers, who smoke hard all day. The only re- quirements are a tooth-brush, a tube of Squibb’s Dental Cream, and you. Just go through the usual formula for brush- ing your teeth—except—use Squibb’s. Notice the difference. Feel how all the muggy after-taste of smoking gives up before the fresh cleanliness of Squibb’s. Squibb's Dental Cream is the smoker's friendliest ally. It livens your taste, wie eS AS VSVESSSSSer SNaunnen ¢ . gsssessessss 393883 ssssssss Ss es8ssssssses ssssssse 33333 Se 3) mow Boland uwsus! wee see bee ween en SSS 588m 333; 3, 8 Sus sese lee 333,53 DANGER LINI 8838388 883 8% comicbooks.com