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Life, 1928-08-09 · page 35 of 40

Life — August 9, 1928 — page 35: what you’re looking at

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Life — August 9, 1928 — page 35: Life, 1928-08-09

What you’re looking at

This page combines two distinct elements: a charitable appeal and a yacht service advertisement. **Left side:** Article advocating for Life magazine's camps for poor children, specifically targeting immigrant communities on New York's Lower East Side (Jewish, Italian, Russian, Polish, Irish populations). The text emotionally describes children from tenement neighborhoods experiencing relief under fire department water sprinklers, then contrasts this with Life's rural camps offering clean water, fresh air, and nutrition. The piece solicits donations ($20 keeps one child at camp for 18 days), emphasizing that money—not goods—is needed for railways, food, and staff. **Right side:** A full-page advertisement for Tebo Yacht Basin, offering yacht refitting and repair services to wealthy yachtsmen near Manhattan. **The implicit satire:** Juxtaposing desperate poor children needing $20 for basic camp care against luxury yacht services for the wealthy creates an unspoken critique of class inequality—highlighting the vast gap between those who can afford yacht maintenance and those who cannot afford clean water for their children.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

aa Lire’s Camps for Needy Children (Continued from page 11) im standard of civilization fall upon rich and poor alike. Fifty at a time crowd under one of these showers. Fifty — screaming with sudden relief and joy. Some o} them cary babies in their arms, and the noise becomes demoniac. But who cares! The men of Engine Company 18, in ‘Attorney Street, in the heart of the Jew- ish quarter, could tell you of boys and girls sobbing with gratitude under the re- viving streams of water. Children that Jook as though they had stepped out of the Old Testament, with their beautiful faces, their black eyes, their patient mouths. At Engine Company 15, in Henry Street, the gentle rain from the fire hose falls alike upon the wilted babies of Rus- sans and Italians; and in the mad rush for the sprinkler that does its stuff in Ludlow Street, in front of Engine Com- pany 17, little children of Polish and of Irish blood splash and sprawl on the waked pavements. This is the story all the way down through the Lower East Side. And only a short distance from the toking city in a fair green country lie Lire’s Camps for Needy Children. Camps toasting real silvery brooks and swimming | holes and pools; tender and scientific care; fresh, nourishing food and huge, breezy dormitories. | It would take a harder heart than any reader of Lire possesses to refuse to send us something with which to carry on the great work of bringing these woeful little children and these splendid Camps to- gether, We want to keep as many boys and girls as possible for eighteen days at both of Lire’s Camps. The Boys’ Camp is at Pottersville, N. J., and the Girls’ Camp s at Branchville, Conn. To keep one child at cither place for eighteen mirac- ulous, health-building days will take $20. Kindness and gifts continue to pour in. Only this morning one hundred records for the Camp victrolas reached us. Cartons of toothpaste have been received. Books and games. All sorts of things, But, you understand, the greatest need is money— Tot m any amount. Only money will pay for railway fares. Only money will buy food and pay for cooks. Only money will maintain the staff of counselors and helpers, who have done such wonders for the children who have with us that, among the leading Settlement Houses of New York, Lirt’s Camps are said to have established a new sandard for all work of this nature. Only money will take that hollow-eyed little fil who is holding up her heavy by brother under the Fire Company's sprinkler in East Houston Street, and set down in a sleeping tent under the (Continued on page 35) by Henry J. Gielow, built by Tedd Sbipards Cs poration, it drydeck spria: TE BO Tee, or fer recondit a Yacht EBO YACHT BASIN Offers to yacht owners the facilities of an experienced broadly gauged Service for refitting, overhaul and reconditioning; a thoroughly equipped plant, with ample storage space for vessels afloat and for equip- ment ashore. The advantage of a one point con- tact for all work in serving prominent yachtsmen for many years has brought to the Tebo yard a distinguished clien- tele unexcelled on the Atlantic seaboard. Convenient owner supervision within 15 minutes of lower Manhattan. TODD DRY DOCK ENGINEERING & REPAIR CORPORATION Fost of 23rd Strect, Brooklyn, New York BASIN: comicbooks.com