Life, 1928-08-09 · page 27 of 40
Life — August 9, 1928 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for the Ciné-Kodak home movie camera, not political satire. The "cartoon" element is minimal—mostly illustrative photography showing families using the camera. **The pitch**: The ad uses nostalgia as its selling tool. It invites readers to imagine showing their *children* home movies decades later, just as they might enjoy old photographs of themselves. The hypothetical scenario features meeting an old friend and reminiscing about shared youth—then pivots to: wouldn't it be wonderful to have *movies* of those moments to relive? **The social context**: This targets middle-class families in what appears to be the 1920s-30s, when home movie cameras were becoming accessible consumer products. The ad emphasizes ease ("as easy to take as snapshots") and affordability (development costs included in film price). **The appeal**: Emotional rather than rational—capturing childhood memories for posterity, creating family legacy, nostalgia, and the promise that technology makes this effortless. Actress **Billie Burke** appears to endorse the product, lending celebrity credibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE No extra charge fer de- seloping Ciné-Kodak film, Everything is i- laded in the one price, Ciné-Kodak Simplest of All Home Movie Cameras Next to the lens mount of the Ciné-Kedak, there is @ semi-auto- matic diaphragm scale, a part of the camera, which tell you just what to do Under each light condition, UPPOSE you had movies of your younger e ~ DAYS JU meet a friend of iad earlier days, one you haven't seen for perhaps twenty years. ‘Do you re- member . . . 2 he asks, and you're off! One remi- niscence after the other. Names and deeds that you have forgotten, he remem- ters... and vice versa. How you enjoy it, yet what a shame that so many of those thrilling experiences of boyhood have faded oat of both your minds, Billie Burke jitlds to the fascination of bome movies with a Ciné- Kodak. they are doing today . . . to turn back the pages of time for an entire generation. ore Tt is too late now to take pictures of your childhood days but don't let your youngsters grow up without some pictures of theirs. Not only will they treasure them later on, but you yourself will get unending pleasure from their childhood pictures years after, when they have grown up. Do you look back on the old days with regret, wishing that you were a bey once more? How wonderful it would be sf you could live them over again in movies. Thousands of Ciné-Kodak users are now taking movies of their boys and girls with that very idea in mind. Difficult to do? Not a bit of it; home movies are now as easy to take as snapshots. Un- biased by the precedents and prej- udices of professional cinema camera design, the men who made still photography so easy have now made home movie making equally simple for you. The result is that the Cint-Kodak is the simplest home movie camera. As for Ciné-Kodak film, it is ex- tremely inexpensive, because the cost of developing is included in the price you pay for it. Projection is just as easy as photography. Eastman scientists have simplified that, too. Ic takes no more skill to operate a Kodascope than to run a phonograph, and the pictures on the screen are so distinct and lifelike that you marvel at having taken them yourself. You will find a demonstration of home movies extremely fascinating. Stop in at your Ciné-Kodak dealer's and ie him to tell you about the Ciné-Kodak. Or send to us for interesting booklet. ait soppose your friend Had sel the: “Come 2 i EASTMAN KODAK COMPANY see me this evening and I'll show you some movies of our i times together.” Dept. 209, Rochester, NeZ. Would you accept? Why, you'd let nothing stop you. And there on your friend's own silver screen, you'd sce yourself as you were twenty years before. The scenes of your boy- hood would be there before you and many a loog forgotten face would smile straight at you across the years. What a wonderful film to show chil- ! What a miracle to be able to show them You... doing the same kind of thing that 1 Please send me, FREE and without obligation, the booklet telling me how I can easily make my own movies. Natit ..cssccecsecvevceecesvevcecseseseeess Address SPPPTrereeeeeeeeree erect Certain /me lemme / an momo | ai mej teed) comicbooks.com