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Life, 1928-08-09 · page 21 of 40

Life — August 9, 1928 — page 21: what you’re looking at

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Life — August 9, 1928 — page 21: Life, 1928-08-09

What you’re looking at

This page is **not a political cartoon** but rather a **gossip/humor column** titled "Neighborhood News," organized by city (San Francisco, Boston, Saratoga Springs, Minneapolis, Newport). The humor is **social satire** targeting local society and behavior: - **San Francisco**: Mocks Frank Bartholomew's attempt to get his name in the column through gifts; jokes about a Ford displayed to lure window shoppers - **Boston**: Gentle mockery of Boston's pretensions ("Athens of America"), the emerging "fast set" using lipsticks, farmers adulterating buttermilk, and Harvard graduates' accents changing at factory jobs - **Saratoga Springs**: Focuses on the wealthy (Jock Whitney's new garage), horse racing, and idle visitors - **Newport**: References yachting and high-society activities The tone is **light, gossipy, and class-conscious**, aimed at magazine readers amused by wealthy people's foibles and changing social mores (lipstick use, new automobiles). This reflects 1920s-era attitudes about propriety and social change.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

aE I RexeTa RE HARDWARE NEIGHBORHOOD NEWS San Francisco We hear Mr. Frank Bartholomew has been making the crack that he would give us a good cigar to put his name in this column. We want to nip that canard in the bud by saying we don't do busi- ness that way, and we wouldn’t put Mr. Frank Bartholomew's name in even if Mr. Frank Bartholomew was to go out and bite a dog, which would be news. @& Mr. George Ricou, the Flo Ziegfeld fellow of the Opéra .Comique (Com- meek) which is a show in Paris (France) has come all the way here to discuss about maybe putting on his performance here. Oo-la-la! ***The Hale boys had a new Ford in the window of their genl. mchdse. store re- cently. It was put there, we suspect, to make people look in the window at things which the store sells. ***Franck Havenner, of the town trus- tees, who has been acting as mayor for several weeks, has gone back to work again, the real mayor having apparently forgotten something and come fick to town. Chet Johnson. Boston News is scarce this week on account of so many people being out of town. **°A Bible was missing from one of the rooms of the United States Hotel the other morning after a guest checked out. The police and the Gideon Society have been notified. ***Many local people have already bought their second straw hat this sea- son, due to thunder showers, soft coal smoke, ete. ***One of the ushers at the Metropolitan Theater (Publix service) is out with a strained back. & Several of our girls have been noted using lipsticks. Is Boston developing a “fast set’? ***Local farmers are getting some relief by selling 5-cent buttermilk for acidophi- lus milk and getting 25 cents for it. ***Last week a couple of Greeks opened a combination ice cream parlor and fruit stand in the South End. Boston is right- fully called the Athens of America. ***Station WEEI has decided not to broadcast any more Scotch jokes. They will settle down to a straight Anglo-Per- sian and Eskimo policy. ***Several Harvard boys who were graduated last June have got jobs at the South Boston valve works, Their accents are changing. ***There is one company left in Boston that makes petticoats and they say busi- ness is lousy. Neal O'Hara. Saratoga Springs Tue Sport or Kincs seems to be the favorite outdoor pastime at the Queen of Spas these days. **°The opening racing day proved an auspicious occasion for some and not so auspicious for others, if all we hear is true. ***Jock Whitney has swell living aoe ters in the newly erected, magnificent garage on the Whitney Estate. We don’t want to hint—but how about an old- fashioned housewarming, Jock? ***Richard (Dick) T. Wilson, President of the Saratoga Association, was all smiles on the initial day of racing. Good crowd, ch, Dick! ***Some of our August visitors complain that there is little or nothing to do and no place to go between the hours of six a. M. and eight a. M. A good Childs Res- taurant is what the Spa needs, say we. *°°The Schwartz lads (Charlie and Mort) and Herb Swope are running an electric lighted croquet court on their place, where these three old masters of the mallet take on all comers far into the night. *°°The Canadian Ale Trunk Line which at one time ran two miles west of the city, we learn, is indefinitely closed for repairs. Clarence H. Knapp. Minneapolis Amonc those present at the convention of Rotary International held here recently, Hank Mencken of Baltimore, Md., and Sinclair Lewis of Gopher Pr:.irie, Minn., were conspicuous by their absence. ***John Brown of the North Side spent the week-end in Brule, Wis., meeting peo- ple and doing things. ***Miss Jeanne Eagels of New York, prominent and enthusiastic member of the Actors Equity Association, spent a few days in town during the July heat wave, ***A good friend writes in that while at- tending a Loop theater last week, a pic- ture of Al Smith was flashed on the screen in the course of a newsreel. The inspired organist began playing “Comin’ Thru the Rye.” Hooray for Light Wines and Beer! Michael Fleming. Newport Carrot Winstow, who flies back and forth to New York where he is con- nected with the Electric Ferries, came down with a case of gallstones the other day which Doc Stewart removed at the hospital and Carroll will soon be strong enough to fly again. «% Many are finding the heat insuperable and almost everybody's ambition is to loll round under the circumstances. ***Marion Eppley’s new yacht, “Ad- vance,” is quite a resource for the fash- ionable and popular scientist, luring him from his laboratory at “Beacon Rock,” his palatial villa, to participate in the many varieties of nautical experiments under- taken by ardent Corinthian skippers. ***Liz Woodward and Marian Gray took a joy ride with Grover Loening when the latter landed his plane on Bailey's Beach recently, causing a sensation among the smart social set. Grover and a boy friend picked the girls right up in their bathing suits, all later returning from Martha's Vineyard to dress. ***Rev. 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