Life, 1928-08-09 · page 20 of 40
Life — August 9, 1928 — page 20: what you’re looking at
What you’re looking at
The top cartoon depicts a woman in a circular mirror being shown by a man, with crosses visible in the background—likely satirizing the 1928 presidential campaign's exploitation of Prohibition and religious anxiety to attract women voters, particularly against Democratic candidate Al Smith (a Catholic who opposed Prohibition). The text criticizes how both parties conduct campaigns through "expensive Process of 'organization'" and "synthetic" patriotic messaging rather than genuine issues. It mocks the hypocrisy: candidates emerge through sentiment and poorly-informed voters, yet become "the most powerful" figure in government—leading them to later claim "Divine Providence" guided their election. The bottom cartoon about an auto tour is a humorous sidebar about suspicious circumstances—if everything goes perfectly smoothly on a drive, something's wrong (the driver is asleep or absent). The overall message: American presidential campaigns rely on manipulation of uninformed voters rather than substantive debate, despite electing the world's most important leader.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“We found the cutest speakeasy last night, all done in mauve.” | the man to do the job. Herbert himself will, of course, be kept beyond knowledge of any such maneuver, for the arguments that will be used are not such that any self-respecting candidate can afford to know about them. Between Mrs. Clem Shaver and Mr. Frederick H. Gillett, Senator from Massa- chusetts, whose goatee has been wagging in a half-completed insinuation against Mrs. Alfred E, Smith, anybody can see what kind of campaign will be conducted to antagonize women voters from Gov. Smith and to entice them into the cold embrace of Mr. Hoover. The women, especially in country districts, will be urged to defend their homes against a return of the saloon, to elect a gentleman of “graceful outward manner,” and to stand up for Protestantism. On the Democratic side, Gov. Smith has to suffer the ill-advised assaults which Senator Reed of Missouri delights in launching at Mr. Hoover—assaults which are nothing if not personal. Thus far, however, Mr. Reed has not descended to distortions of Mr. Hoover's private life. The cheapest and most unjust criticisms of Mr. Hoover came from Republican sources at Kansas City just prior to the Convention—notably from Watson of In- diana and Goff of West Virginia—just as the least legitimate opposition to Gov. Smith to date has originated among Democrats. I pity those poor Ambassadors and Min- isters in Washington who have to digest and then interpret American politics for their home Governments, for not even the candidates themselves really know what it is all about. Out of the mouthing of pa- triotic dogmas and the vociferous expres- sion of opinions oftener synthetic thay real, through an expensive Process of “organization” more than occasionally either unnecessary or futile, a President emerges, cast up on a wave of sentiment or of supposed self-interest by an indiffey. ent and not very intelligent electorate. Ye this same President, as Mr. Coolidge has truly said, is the most powerful and mog important functionary in the world, It is no wonder that most Presidents after they get in the White House and discover the real significance of their office, look back upon the manner of their election with some chagrin. It is at thx point that Presidents begin, in a spirit of umility, to assert that Divine Providence is guiding the destinies of the United States. Henry Suydam Suspicious Circumstances Ir you can start on an auto tour with the certainty of knowing where you're go ing— Or if you don’t have to stop every five, minutes to look at your gas and oil— Or if you make every turn and detour correctly, according to the guide book— Or if you are driving along at just the right speed for comfort and safety— Or if you're certain that there isn'ta squeak or a rattle in the old bus—— Look around, old top; she’s cithe asleep or she’s fallen out somewhere. Dz L. Cotie. “Here y’ are, sir, if y’ want to be exclusive.” comicbooks.com \ b § t ea ei as