Life, 1928-07-26 · page 7 of 36
Life — July 26, 1928 — page 7: what you’re looking at
What you’re looking at
This page contains two satirical cartoon panels about social behavior and publicity-seeking. **Top panel:** "The Girl Who Gets Into All the Rotogravure Sections by Going Swimming in Mid-Winter" shows a woman in swimwear surrounded by photographers and observers in winter conditions. The satire targets attention-seeking behavior—how young women deliberately perform unusual stunts (like winter swimming) to gain newspaper photo coverage in the rotogravure (photo) sections that were popular in 1920s-30s publications. **Bottom panel:** "Decides to Seize Some Publicity in the Summer, as Well" depicts the same woman now mobbed by crowds during summer, suggesting her winter stunt's success prompted further publicity-seeking behavior. The cartoons mock both the women who crave newspaper attention and the public's fascination with such manufactured spectacles—a commentary on emerging celebrity culture and media sensationalism of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REGSR FeSssS Il atte) He iN Mn-Winter.... Tue Girt Wuo Gets Into Att tHe Rotocravurg Secnions BY Goinc Swimminc Decwes to Seize Some Pusuiaty in THE SuMMeER, AS WELL. Hollywood Pastimes (A Rosy Future) “Hexto, Fred.” “Hello, Ed. How’s things?” “Great. Marvelous. Couldn't be better. I'm dickering with the Magnificent- Goldfarb outht now. They wanta gimme a five-year contract starting at a grand a week and doubling every six months.” “What a break! Congratulations, Ed.” “And there’s a fellow wants to buy my property out in Beverly Hills. I'm holding off, though he’s willing to gimme more'n three times what I paid be it.” “Well, that’s certainly great!” “And my wife's grandmother is on the sick list. The old dame'’s worth over a million. We're a cinch to inherit every cent of it.” “Well, well, well—you don’t say.” “Say—by the way, old man—could you—er—just until I sign my contract —next week—oh, just a couple of hun- dred—I'll pay it right back.” “Sorry, Ed, but I haven't got it. I haven’t worked since——” “Well, make it a hundred—or what about fifty? Oh, twenty-five'll do. I'll sell that property sure next week and the old dame is awful low—have you got ten bucks on you?” Robert Lord. INNOVATION “How much for that used car?” “Six hundred and a quarter.” “How much for cash?” “Gosh, I don’t know! We never sold one that way.” A patsy may tell her you love her but it takes an orchid to prove it. comicbooks.com