Life — July 26, 1928 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—— _————“—— Play the SILVER KING “What's the matter, Bill, earache?” “Earache nothing—a 90 degree slice came across two fairways and plugged me in the neck.” “That must have been Les Martin. Last weck he took a mashie on the ninth and holed out in a vanilla sun- dae on the club house porch.” “Why don’t the members make him ive up golf or reform him? Make fim play nothing but Silver Kings.” “Td just as soon get a repaint in the neck as a Silver King. What's the difference?” “Psychological entirely. Evenwhen a dub plays this best of balls, it helps his game a lot. It gives him confidence to play the best ball made. He knows the King gets distance easily and he doesn’t press. It takes one great un- certainty out ofa very uncertain game. To play the Silver King is the greatest piece of golfing psychology I know.” Silver King— Reg. U.S. Pat. 08, [Imported by] JOHN WANAMAKER NEW YORK Wholesale Golf Distributors SEW YORK BOSTON PHILADELPHIA caicaco MEMPHIS: LOS ANGELES: —E————————— PERILS OF PRONUNCIATION To tHe Eprtor oF Lire. Sir: I should like to make a suggestion anent a new department in Lire. Every week sees at least half a dozen new names appearing before the American public. New movie stars, politicians, playwrights, etc, The correct pronunciation of these unfamiliar proper or perhaps improper names is a puzzle to a multitude of people. Why not devote some space in Lire to helping the puzzled mass out of their difficult , and incidentally, oh, very incidentally, help to increase your maga- zine’s circulation? I, for one, would be only too glad to pay fifteen cents to know if it is Gréta Garbo or Gréta Garbo, or both, or neither; and to quote from an old war ballad, “there are a hundred million others like me.” S. A. Spencer. Brooxtyn, N. Y. (Evrtor’s Note: Anyone who attempts to correct the average citizen's mispro- nunciation of proper names is sneered at as a highbrow and a nuisance. We wish we could convince people that Roosevelt is not pronounced “Rewsfelt,” that Tun- ney is not “Tueney,” that Menjou is not “Mennjo,” that Radio is not “Raddio,” but we know it is a hopeless task. In the case of “Greta,” the “e” should be pro- nounced as “ay,” as in F. P. A.’s pun, “Greta Garbo hath no man.” If you take our advice, however, you will string along with the bunch and pronounce it “Greeta” or, better yet, “Greeter.”) FROM A FRIEND To tHe Eprror or Lire. Sir: I do not recall a time in my life when I experienced such a sense of loss as I do in reading Lire and noting that Mr. Martin is to retire as the Chief Edi- torial Writer. When you have read a man’s writings from the first to the latest and have been liberalized and enlarged by his work and views, it is not easy to adjust one’s self to the absence. His natural force has not abated and it seems to me that we must have another period such as we had when he visited Europe a few years ago and Lire lost its savor..... However, my three sons (all of them World War Service men), who have read Lire since they could read, think the change is to be desired. Of course Lire cannot be what it was thirty- five years ago, because only fresh young hearts and minds, with their illusions un- (Continued on page 32) ©1928 The BV. D. Co. Inc What the Well-Dressed Man Wears. “B.V. D.” with its correct pro- portions, and its unaffected air of cool cleanliness is the choice of men who make a point of correct attire. The man who takes pride in the correctness of his clothes values the unique FIT and COOL COMFORT of “B.V.D.” Shirts, Drawers and Union Suits. Insist on this Red Woven Label: (Sete et USP Gf end Pegs nas Men's Union Suit $1.50 Shirts and Drawers the garment 85¢ Youths’ Union Suit 85< Shirts, Drawers, Shorts, Men’s and Youths’ Union Suits obtainable tn fancy materials at various prices. Children’s Reinforced Taped Waist Suits 75c the suit. The B.V. D. Company, Inc., N.Y. Sole Makers “B.V. D.” Underwear comicbooks.com