Life, 1928-07-26 · page 3 of 36
Life — July 26, 1928 — page 3: what you’re looking at
What you’re looking at
This page is an advertisement masquerading as editorial content. The cartoon satirizes "food faddists"—people promoting unorthodox dietary theories popular in early 20th-century America. The joke depicts a man complaining at a dinner table that there's no bread served, while his wife preaches against serving bread with meals. The caption identifies him as a "food faddist whose wife took his preaching literally and stopped serving bread." The advertisement below, from Washburn Crosby Company (makers of Gold Medal Flour), uses this satire to mock anti-bread dietary movements while promoting bread as essential nutrition. The company offers a free booklet citing "eminent nutritional authorities" to counter such fads. This reflects genuine early-1900s anxieties about competing nutritional advice and consumer confusion over proper diet.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘THE FOOD FADDIST WHOSE WIFE TOOK HIS PREACHING LITERALLY AND STOPPED SERVING BREAD WITH HIS MEALS This cartoon is published in an effort to awaken the public to the danger of following the literature and advice of food faddists or fakers when they should depend on a licensed doctor or dietitian for correct diet information. @ To anyone interested, we shall be glad to mail, without charge, a copy of “Facts About Bread and its Rightful Place in the Diet”—a booklet containing statements by the country’s most eminent nutritional authorities. @ Address Dept. 321, Washburn Crosby Company, millers of Gold Medal Flour, Minneapolis, Minnesota. comicbooks.com