Life, 1928-07-19 · page 4 of 40
Life — July 19, 1928 — page 4: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. Chrysler presents new automobile models—the "75" and "65" Roadster—emphasizing design innovation and engineering excellence under Walter P. Chrysler's leadership. The ad stresses that Chrysler must "periodically create new models which would proclaim themselves, almost upon sight, as overwhelmingly more attractive." The imagery shows the vehicle's profile, front grille detail, and hood ornament to highlight stylistic features. This reflects 1920s American consumer culture and the competitive automotive industry. The advertisement appeals to luxury buyers by positioning Chrysler as combining aesthetic design with technical advancement—a marketing strategy typical of the era's affluent readership of *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ENTIRELY NEW STYLE CREATIONS IN THE FINE CAR FIELD ma V0 BU, SS E(Q)acver P. CHRYSLER and his associates have The two entirely new Chrysler Sixes—the "75" <== held from the first that, constantly to extend its and “65"—have been produced in pursuance of these Bt. leadership, Chrysler must periodically create new _ principles. fam f= modes which would proclaim themselves, almost upon [> Ssight, as overwhelmingly more attractive.” SS They are deliberately designed and executed to inspire- ; ublie admiration to such a, pitch that they will im- —= Public demand for progress-and improvement in per- mediately supersede all that has gone before and usher= = formance and style is insistent and insatiable. into existence an entirely new motoring vogue. > * The Chrysler designing, engineering and manufactur- We are confident that all who are even remotely i =~ © ing forces therefore feel that any new Chrysler offering terested in the progress of motor car artistry will fimd— "So must -be-extraordinary in every sense ‘of the word'to themselves cay repaid by their-immediate inspec= Satisfy that demand for performance and style. + _ - »._ tion of these two new Chrysler style achievements—= ~_New Chrysler."75"" Prices—Royal Sedam,’ 1535 $2-Pass, Coupe {with rumble seat }, $1535; Roadster fueith rumble seat}, $1555; Town Sedan, $1655. New Chrysler "65" Prices— Business Coupe, $1040; ~ oadster, $1065; 2-Door Sedan, $1065; Touring Car, $1075; -4-Door Sedan, $1145; Coupe { with . rumble seat}, $1145. New Chrysler Plymouth —Six Body Styles, $670 to $725. All prices f.0.b. Detroit. comicbooks.com