Life — July 19, 1928 — page 4: what you’re looking at

What you’re looking at

# Chrysler Advertisement, Not Political Satire This is a **commercial advertisement**, not political satire. Chrysler presents new automobile models—the "75" and "65" Roadster—emphasizing design innovation and engineering excellence under Walter P. Chrysler's leadership. The ad stresses that Chrysler must "periodically create new models which would proclaim themselves, almost upon sight, as overwhelmingly more attractive." The imagery shows the vehicle's profile, front grille detail, and hood ornament to highlight stylistic features. This reflects 1920s American consumer culture and the competitive automotive industry. The advertisement appeals to luxury buyers by positioning Chrysler as combining aesthetic design with technical advancement—a marketing strategy typical of the era's affluent readership of *Life* magazine.