Life, 1928-07-19 · page 3 of 40
Life — July 19, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **1928 advertisement for Timken Roller Bearings**, not political satire. The cartoon illustrates a car dealership scene where a salesman discusses a vehicle contract with customers while cars are visible in the background garage. The ad's message is straightforward: buyers should choose cars with Timken Bearings because, even if they don't understand the technical engineering details (tapered construction, aligned rolls, electric steel), they can trust that Timken parts guarantee durability and reliability. The figures are generic—a salesman, customers, and office workers—not caricatures of specific people. The "satire" is gentle wordplay about consumers making purchasing decisions based on brand reputation rather than technical knowledge. This reflects 1920s consumer marketing strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
are you going to know exactly what you are signing for, in the way ofa new car? Simply by knowing for certain that it has Timken Bearings. You may not know exactly the engineering significance of Timken tapered construction, Timken POSITIVELY ALIGNED ROLLS, and Timken-made electric steel. But you can know that there is no greater assurance of durability, quiet, and freedom from attention. The great majority of motor vehicle manufacturers know it, and build in Timken Bearings. Find out, from the man who tries to sell you, THE TIMKEN ROLLER BEARING CO., CANTON, OHIO _SIMKEN i= fier BEARINGS i Published We ‘Life Publishing Company, N.Y. Subscription $5.00. Vol. 92, No. 2385, July 19, 1923. Ent’d as 2nd Class Matter, June 8, 1883, at en Yat Pat Otees wader net of March, 18700 Pi Gat Chm Matter te Pn Odor Casada, Copyright Tits, hie Pubs Con ia 0.8, Bagland tod comicbooks.com