Life, 1928-07-19 · page 27 of 40
Life — July 19, 1928 — page 27: what you’re looking at
What you’re looking at
This is a **Rolls-Royce advertisement**, not a cartoon or satire. The page promotes luxury automobiles to wealthy readers of *Life* magazine. The ad presents two car models—the Tilbury and Stratford—emphasizing exclusivity and comfort for the affluent. The opening text uses flattery, claiming that owning a Rolls-Royce is the finest investment for people "of means and taste," offering unmatched "comfort, safety, and satisfaction." Each model is described with details meant to appeal to luxury consumers: the Tilbury offers privacy and elegant upholstery; the Stratford provides sports-touring capability with space for luggage and golf equipment. The advertisement lists dealership locations across major American cities, emphasizing the brand's prestigious availability. Prices ranged from $4,000 to $12,900—substantial sums in this era, accessible only to the wealthy. This represents early 20th-century advertising strategy: appealing to class aspirations and social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HERE is nothing owned by people of means and taste so much used as their motor car, and there is no like investment that will give such return in comfort, safety, and satisfaction, as owning the “Best Car in the World.” a SUE JF TILBURY KS-127-ML was particularly designed for the man or woman who prefers to drive. Five passengers are accommodated incomfort. A pleasing sense of privacy is afforded by a solid rear quarter. Two tones of blue, striped in silver, with a combination of broadcloth and hand crushed leather uphol- stery in gray. STRATFORD Chassis KS-392-RL, collapsible coupe coachwork, ideal for sports or touring. lates: com- fortable dickey seat allows for two extra passengers when desired. Touring it affords ample space for luggage and golf bags. The black finish, with tan broadcloth uphol- stery, adds to the smartness of this design. Re-sale Rolls-Royce cars in seven types of coachwork from $4,000 to $12,900 ROLLS-ROYCE New Yorx—S8th at Eighth Ave. Los Ancetrs—3136 Wilshire Blvd. Puitaverpxta—Walnut and 21st St. Newarx—190 Washington St. Cievetanp—7505 Carnegie Ave. Monrtreat—4010 St. Catherine St., Bosron—1035 Commonwealth Ave. PrrtssurcH—3939 Forbes St. West Cricaco—123 Oak Street, East San Francisco—461 Post St. Sprincrietp, Mass.—454 Bridge St. Crncinnatt, 11 East 8th St. Cotumsus—362 East Broad St. Hartrorp—326 Pearl St. comicbooks.com