Life, 1928-07-12 · page 37 of 40
Life — July 12, 1928 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire. The left side features Life magazine's self-promotion, describing itself as "companionable," "readable," "portable," and "available"—emphasizing its appeal as an affordable entertainment weekly ($5/year subscription). It references Will Rogers, a popular humorist of the era, suggesting this is from the 1920s-30s. The right side contains a **Brooks Brothers clothing advertisement** and a photograph promoting "Life's Camps for Needy Children," a charitable initiative providing extra meals to underfed city boys. The caption notes the children received sandwiches, fruit, and milk to help them gain weight. **No political cartoon or satire is present.** This is a straightforward magazine page mixing subscriber recruitment with advertisements and social welfare messaging typical of Life's era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
* ° LIFE is— Companionable — You can take it, or let it alone; skim through the pictures and save the text for later; or read it from the first word in the Will Rogers campaign speech, through the informative — but painless — |epartments on the theatre, the movies, sports, radio, crime, and Broadway. Through the witty paragraphs, the humorous essays, the edi- torials, Neighborhood News, the Confidential Guide, and letters to the editor, to the last word in the last advertisement, LIFE is your magazine and you can read it any way you like. Readable — No dragged out fiction, no dragged in adding, no long, dull articles. In text and picture IFE is all crisp, amusing comment, humor, and information. Portable — Can be read in any position, anywhere. Folded once, LIFE slips into a pocket or under an elbow. Carrying it doesn’t label you as Republican, Democrat, High- or Low-Brow, it merely indicates that you enjoy life. Available — Easily! One minute’s work with check- book and pen does it all. For the price of a thea- tre ticket, you are protected for a full year against dulness in any form, assured, every week, of the best wit and humor in the world, and provided with 52 superb decorations for your library table. Obey that Tiving impulse! Cheek No... 7 Charge to: Good Living @eaeeeee ee TEARHERE@ oeoeooeeeeee SEND ME LIFE FOR ONE YEAR FIVE DOLLARS ENCLOSED address. a | It yea want your subscription back: | the WIL Rogers Campaign, put a (42) LIFE, 598 Madison Avenue, New York. ESTABLISHED 1818 Gyros osvithens C{SCLOTHINGS tlemens Furnishing ods, MADISON AVENUE COR. FORTY-FOURTH STREET, N.Y. Clothes for Midsummer Send for Price List of | Surrts BOSTON PALM BEACH NEWPORT LITTLE BUILDING PLAZA BUILDING AUDRAIN BUILOING ‘Tatmont con. Boriston County Rose 220 Britwe Avenve Four O'Ciock Arretites About four o'clock, down at Lire’s Pottersville Camp, every small boy calls loudly for “Food! Food!” And it’s right there for himn—sandwiches and fruit and milk (though the milk failed to have its photograph taken this time). These extra rations put the much-needed extra pounds on these little chaps from the city streets. (Please turn to page 27 for other information about Lire’s Camps for Needy Children.) comicbooks.com