Life, 1928-07-12 · page 36 of 40
Life — July 12, 1928 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising and reader letters**, not political satire. The left side features a **French Line travel advertisement** promoting luxury cruises along the French Riviera—from Biarritz to Monte Carlo—emphasizing elegant dining, scenic routes, and ocean liners. The right side contains **reader correspondence** responding to Life magazine's editorial direction. One letter (from John W. Perkins) critiques the magazine's recent redesign, missing older features like Oliver Herford's whimsical sketches and Oliver Cushing's artwork, while finding newer contributors like Walter Winchell and Robert Benchley tiresome. A second letter argues **against Will Rogers entering politics**, despite respecting him as an honest man who could reform government. The writer warns that involving Rogers in politics would compromise "the only good man we have." The **Dunlop golf ball advertisement** in the hexagonal frames is standard product marketing. There is **no political cartoon** on this page—it's largely commercial content with fan mail reflecting 1920s-30s cultural preferences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Moforing on the Ridgepole of France s>-:---- Som Biariitz to he Riviera via the Pyrenees ‘ / HE Pyrenees with the blue Biscay at one end, with sparkling Biarritz, and the world’s smartest diamond-studded Medi- terranean coast line at the other; from Cannes to Monte Carlo with Spain on the right, and Roman France with its grand old cities at the left...Superbagneres tossed up on its sky-high ledge with a breath-taking view and a dinner on the terrace that one couldn’t forget even if the clinking glasses ceased toclink.~All these things ...plus magnificent roads, little lost towns to explore on both sides of theborder, castles perched unbelievably in the air...with climbingand riding for everybody, and the franc not climbing at all. «Why not cross via“the longest gangplank in the world”on the “Tle de France”,‘‘Paris” or“‘France” in France afloat? 2 Five days to Plymouth, England... then Le Havre... three hours, Paris. French Line Information from any authorized French Line Agent, 2 or write direct to 19 State St., New York City. g Roses and Razzberries (Continued from page 33) frequently, for his weekly comments on things in general are going to be greatly missed. While I disagree with him on many subjects, I have come to feel almost as if he were an old friend. By the way, why not get out a real anniversary number about once a year, using the old black and white cover with the frolicking lambs, cupids, etc., the old “Aut Scissors aut Nullus,” and so on? As to the new Lire, I find all those rules or whatever they are rather trying to the eyes. The writers all try hard to be bright, snappy, rather cynical. It may be that I am getting old, but I would prefer some of the quiet humor and whimsical | sketches of Oliver Herford. And speaking of pictures, one page of Otho Cushing's | gods and goddesses would be all I would need in any one number: Don Herold’s | acute angles, John Held’s panties, and all the rest could be omitted. The new de- partments are mostly good, Mr, Suydam’ | in particular. It was an excellent idea for | Lire to venture into new fields such as radio and sport. Winchell’s efforts, how- ever, give me a pain in the neck, Neither do I find Mr. Benchley at all amusing, especially when he gets away from his own province, (You may wonder why I read Lire at all, but there is always some- thing good to be found in it.) When the summer is over, why not give us another good contest? I never ex- pect to get any kind of prize, but do get a lot of kick out of them. Kay and her trip made me realize how little I knew about several places. Hoping that you won't mind a little | honest criticism, and wishing Lire con- tinued success and prosperity, I am, Yours truly, Joun W. Perkins. Wasuincton, D. C. KEEP WILL OUT OF POLITICS Rocers Campaicn Heapguarters, 598 Mapison Avenue, New York. GENTLEMEN: I believe that Henry Ford has pro- | poset one of the greatest reforms that) ave been started for many years. Will Rogers, by lgiee 7 a side govern- ment, can do more to clean up politics than any other man in the United States. Will is an honest man and is not muffled by Wall Street or any other bunch of crooks. He is broad-minded, optimistic, and can tell the truth without hurting anybody's feelings. I agree with the Chicago Evening Post that the Democrats will get more votes if they nominate Will Rogers than if they run Al Smith. But it would not do to spo the only good man we have by jumping him into politics. Now for a successful campaign. P. W. Ursanns, Lincotn, NEsraska. DUNLOP © 6 © bleged by more dalle than any ol ter THE IMPORTED BLACK DUNLOP comicbooks.com