Life — July 12, 1928 — page 34: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

What is due the public An Advertisement of the American Telephone and Telegraph Company SB Tue Bell System recognizes Wy the public requirement fora \Q constantly extending and im- proving telephone service. Last year 4 million telephones were either put in or moved. The number of local calls not completed on the first attempt was reduced by 5 per cent. The average time for handling toll and long distance calls was re- duced from 2 minutes to 114 minutes. During the last 5 years the Bell System spent $1,800,000,000 on addi- tions, and improvements of its plant. There is equally a public require- ment for safety of principal and earnings of the stock of the American Telephone and Telegraph Company _— Y s) —the parent company of the Bell System. Since its incorporation in 1885 it has never missed paying a regular dividend to its stock- holders, who now number more than 420,000, The very nature of the telephone business necessitates a single inter- connected system. The American Telephone and Telegraph Company accepts its responsibility for a nation- wide telephone service as a public trust. It is fundamental in the policy of the company that all earnings after regular dividends and a surplus for financial security be used to give more and better service to the public. RECOGNITION Ir was after the opera. The expensively-dressed woman approached the broad-shouldered man. “If Iam not mistaken,"* she said, ‘‘I have the honor of speaking to the renowned basso, have T not?” He felt flattered. **And what can I do for you, madam?"" he asked. “I can't find my car,"* she answered, pleas- antly. “Would you be so kind as to call out ‘Charlie’ at the top of your voice?"'—Tit-Bits. Asovr as useless a word as any, in every- day circulation, is “‘semi,"’ as in semi-profes- sional.—Detroit News. PSYCHOPENALYSIS Now that sin’s as old-fashioned as Moses, Don't be hard on a brother's neuroses; When he murders for pelf, Keep reminding yourself, “We all have our little psychoses!"* —Saturday Evening Post. DIFFERENT IDEAS “I unperstanp you are in love with a movie star, “I was,"* said Miss Cayenne. ‘‘But the en- gagement is broken. I wanted a quiet wedding and he insisted on billboards."* —Washington Star. Sales Talks “Tue pay is past Mr. Swan when an in. telligent man such as you has to be sold on the value of life insurance we no longer SELL life insurance Mr. Swan we merely SERVE our policy-holders SER. VICE is the word in insurance today Mr. Swan SERVICE now Mr. Swan | have a special policy particularly designed for men in your circumstances somethin very new a twenty-thousand-dollar icy would be just right for you under this plan you can educate your children pay ‘ead burial expenses leave your wife appy clear the mortgage off the old homestead safeguard your heirs from crooks and fake stock salesmen who milk this country for millions every year mil- lions think of it Mr. Swan and also give you a splendid income in hi old age if you live that long and I know you will Mr. Swan you look so hale and h ha ha in case of death by accident you are twice as lucky for a small additional fee and if you are permanently disabled the postman will bring you a nice check every month isn’t that a comforting prospect now just what is your age Mr. Swan oh surely not why you don’t look a day over thirty-five.” W. Boyce Morgan. WHAT'LL WE DO NOW? Tue Cuitp (who has been reading about companionate marriage): Come now, Mary, let’s play house. You go on down the street a few blocks. Tue things the average drugstore carries nowadays are apt to make you sick. Foot-loose and fancy-free THAT'S a short description of a gentleman who has just missed the top step and is now on a non-stop flight down a dark stairway. With a handful of daylight to aid him, he'd have made the descent with less haste, but safely and with more dignity. No one craves such unex- pected exercise and the surest, safest way to avoid it is to get the flashlight habit. That means, most of all, keeping your flashlight up to par with the best of batteries — Ever- eady Batteries. They’re loaded to the limit with potential light—and, last but not least, how they last! Insist on gen- uine Evereadys when you reload. od comicbooks.com