Life, 1928-07-12 · page 27 of 40
Life — July 12, 1928 — page 27: what you’re looking at
What you’re looking at
This page is **primarily a cosmetics advertisement**, not satire or political content. It advertises Coty Face Powders and their new "Double Compacte" compact. The decorative header shows two cherubs or putti (classical figures) in an ornamental baroque-style border—a common design motif of the era, not a caricature. The ad claims "twenty million women have chosen COTY Face Powders" and emphasizes the product's color range (Blanc Naturel, Rose No. 1, Rachel No. 1, etc.) and convenient compact design. The only notable reference is to **Charles Dana Gibson**, the famous illustrator, who created an accompanying beauty guide booklet titled "Rouge." For modern readers: this reflects 1920s-30s advertising that emphasized mass-market cosmetics adoption and designer/celebrity endorsements as beauty legitimization—a nascent consumer culture moment when makeup use became mainstream rather than transgressive.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“BLANC: NATUREL ROSE No 1 ROSE No 2 RACHEL Not RACHEL No 2 OCRE-ROSE MAUVE OCRE LES POUDRES COT Y TO BE LOVELY ALWAYS "OV wi women have chosen COTY Face Powders es the perfect complement. oft herr beauty — and each oft ‘these twenty milton will welcome the new COTY DOUBLE COMPACTE Double Compacte, exyusiiely Shade Combekations smart ints chic platinan fone RARE Cin BRacieE ee artistically complete with macuen, + ° 3 ih tare went its Aarmonious shades of y) or K (R ) Refills 0” ONS NOS Rouge and Powder 6. BOTH ROUGE AND POUDRE COMPACTE OBTAINABLE EVERYWHERE gether anadorable Hitmen for evety “ROUGE” ow to use it for greatest beauty dainty hand. —a booklet tllustrated by CHARLES DANA GIBSON ‘g COT Yi nc 714 Fifth Hoenue, New York. CANADA 55 MGull College Ave, Montreal comicbooks.com