Life, 1928-07-05 · page 17 of 50
Life — July 5, 1928 — page 17: what you’re looking at
What you’re looking at
This comic strip satirizes a business dispute, likely between a beverage company and a distributor or retailer. The narrative shows two men in suits repeatedly trying to refill or reuse a bottle, encountering escalating frustration and conflict through each panel. The title's reference to a "non-refillable bottle" suggests commentary on commercial practices—possibly criticizing either a company's attempt to prevent bottle reuse (to increase sales) or a customer's attempt to circumvent such restrictions. The physical comedy escalates from confusion to heated argument to apparent violence by the final panels. The satire likely mocks either corporate rigidity around profit margins or consumers attempting to work around new business policies during what appears to be an early 20th-century industrial period.