Life, 1928-06-28 · page 34 of 35
Life — June 28, 1928 — page 34: what you’re looking at
What you’re looking at
This Life magazine page (circa 1920s) contains satirical commentary on Prohibition and related social issues. **The "Ancient News Picture"** is a joke faux-advertisement claiming an archaeological find from Rome depicting "Flit" (a pest-control product) defeating insects. It's absurdist humor. **"Fable with a Moral"** satirizes dating economics during Prohibition: a man gives his date his last cigarette at an expensive nightclub, leaving him unable to afford her subway ride home. The joke critiques both nightclub prices and romantic obligation. **The letters section** defends Prohibition's critics, arguing laws lack moral authority unless they promote "general welfare"—referencing the Boston Tea Party as precedent for disobeying unjust laws. This reflects 1920s debate over Prohibition's legitimacy. **The motorist joke** advertises Sport-Lite driving lights through contrasting an optimist and motorist's perspectives. The page overall reflects Jazz Age skepticism toward Prohibition while mixing consumer advertising with social commentary typical of Life's satirical approach.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
An Ancient News Picture The above photograph was found in recent excavations under the city of Rome. Noted archeologists say it is from the Sunday Roto Section of Rome Graphic, and appeared in B. C. 1073, The picture depicts that sly satyr Flit undoing the work of the unpleasant goddess Insecta. —Advt. FABLE WITH A MORAL “Licuiy me a cigarette,"* she commanded as we sat down at our table after the dance. 1 fumbled in my pockets, drew out a crushed package and discovered one cigarette. Dutitully I struck a match, lit the weed and handed it to her. And then I regretted my action. 1 wanted to smoke very badly, And the worst of it was that at this particular night club fifteen-cent ciga- rettes sold for seventy-five. After the bill was paid FLASHES FROM THE Spor The Optimist: “I can see good in anything.” The Motorist: “That so? Can you see good in driving at night without a SPORT-LITE?” UNITY MEG. CO. 2017S. Michigan Ave., Chicago, Il t-Ur that would leave just enough to take her home in the subway. I became sadder and sadder. If I hadn’t lit that—oh, well, why go on? This simply proves that there's a broken heart for every light on Broadway. —Parke Cummings, in College Humor. “Do make yourselves at home, ladies," remarked the hostess affably. “Iam at home my- self, and wish you all were.""—Glasgow News. The or tein on riving lights 2 Longer, Stronger Beam easiest to operate. Most beautiful appearing — moder- ately priced. A standard acces- sory with most cars. Complies with legal restrictions in all states. DeLuxe size $25.00— small size $17.50. Fill out coupon for information. UNITY MFG. CO. 2017S. Michigan Ave. Chicago Roses and Razzberries (Continued from page 30) Indeed, it was this same “besetting sin” that originally caused us to become a nation. When a group of Bostonians dressed themselves up as Indians, and heaved overboard a cargo of tea, they were demonstrating the same “contempt for law” that now inspires Lirt’s attitude, and the attitude of a great many other Americans, toward the orgy of hypocrisy and corruption that goes on under the name of “Prohibition.”’) AS FOR INSTANCE To tHe Epitor oF Lire. Sir: Your attitude on the question of Prohibition deserves great credit. The re- formers do not seem to realize that a law is not sacred because it is on the books, but only because and when it promotes the general welfare. Another thing the reformers have never seen is that the abuse of liquor is neither a sin nor a crime, but a physical weakness. It needs neither commandments nor amendments, but science to cure it. E. M. Cratrteto. Seymour, Conn. Ir was only a question of time, of course, until efficiency raised its ugly head in the boot legging business, and we see that a fellow has been arrested down in Virginia for selling liquor in a cemetery.—New York Evening Post Sea Sickness Conquered a WH \\ You can enjoy every moment of a sea trip, regardless of weather conditions, with the aid of “Mothersill’s.” It is your guarantee of freedom from all symp of dis- tress caused by sea, train, auto or air travel. 73. & $1.50 at Drug Stores or direct TheMothersill Remedy Co.,Ltd. New York Montreal © London comicbooks.com