Life, 1928-06-28 · page 33 of 35
Life — June 28, 1928 — page 33: what you’re looking at
What you’re looking at
This satirical advertisement promotes a subscription to *Life* magazine by positioning humorist **Will Rogers** as a mock presidential candidate. The humor plays on Rogers' reputation as a political commentator who made sharp observations about American politics and politicians through his comedy routines and newspaper columns. The "bunkless" title is a pun—suggesting Rogers speaks plainly without political "bunk" (nonsense). The advertisement promises readers won't miss his "campaign speeches," which actually refers to his satirical commentary published in *Life*. The joke implies Rogers would make a more honest candidate than actual politicians, appealing to readers' cynicism about conventional politics. The page also contains an unrelated cruise advertisement, suggesting this is a magazine spread mixing editorial content with paid ads.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The BUNKLESS Candidate PRESIDENT Chews to Run” WILL ROGERS Read His Campaign Speeches In LIFE Whatever you are, Rich Man, Poor Man, Beggar Man, or Politician, you shouldn't miss a single speech of this, the gr-r-reatest campaign in pull-i-tical hiss-try !_ You never know when Will Rogers will get around to you and your problems. Assure yourself of a continuous front seat by taking advantage of this Special Campaign Subscription Offer. There are countless other reasons for your seeing | Lire regularly including] Robert Benchle R 1 but a few. issue, and the * UC APE flew things you don't want to miss. Mark your ballot now for the duration of the campaign. wanes TEAR HERE coewans SPECIAL CAMPAIGN SUBSCRIPTION 20 WEEKS OF $2 LIFE FOR add: (450) I \ DAY CRUISE DETROIT... ... DULUTH Forget hot pavements and dusty streets this summer. Enjoy life aboard ship on the luxurious liners of the Northern Navigation Company. They offer all the carefree plea- sure of an ocean voyage plus opportunity for excellent golf and sightseeing ashore. See the great cities of the inland seas: Sarnia, Sault Ste. Marie, Port Arthur, Fort William and Duluth ... enjoy the privileges of fine golf courses ... see the historic beauty of Hiawatha’s country. Plan to take this un- usual cruise this summer. For full particulars and descriptive literature write or call NORTHERN NAVIGATION DIVISION OF CANADA STEAMSHIP LINES 71S VICTORIA SQUARE - - MONTREAL TORONTO, Ont., 46 Yonge Street; DETROIT, Mich., 419 Dime Bank Building; NEW YORK, N.Y., 535 Fifth Avenue; PHILADELPHIA, Pa., 202 Liberty Building; PITTSBURGH, Bailing: BOSTON, Maas.,216 Old South Building’ N.Y., Hllicott Square; CHICAGO, Ill., 112 W. Adams Street: CINCINNATI, Ohio, 117 Dixie Terminal Arcade; CLEVELAND, Ohio, Union Trust Building. LIFE, 598 Madison Avenue, New York City| aassssssssnnnnnnEEEED comicbooks.com