Life, 1928-06-28 · page 13 of 35
Life — June 28, 1928 — page 13: what you’re looking at
What you’re looking at
The top illustration satirizes early automotive advertising and genteel marketing. A crowded touring car displays a sign promoting a "gentleman motoring" excursion to Bumpsville with "fourteen ladies and gentlemen for companionship" (15 cents each). The cartoon mocks the pretentiousness of calling a commercial joyride "gentlemanly" while packing paying passengers into an overcrowded vehicle—contrasting the fancy language with the undignified reality of mass transportation. The chaotic street scene underscores the absurdity. Below, "The Future of Flying" satirizes overly optimistic predictions about aviation's societal impact, predicting failed ocean crossings, new aviation-related diseases, legal disputes, and political corruption tied to airplane manufacturing—poking fun at how boosters ignore aviation's practical problems while promoting it as transformative.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Finesse in Busmanship The Future of Flying originality to comment afterwards: “Yes,|Greek name and stating the disease is but there’s only one Lindy.” due to aviation, Three people with pains- Fuyinc clubs will be formed all over An unknown doctor will break into! in-their-necks will believe the doctor. the country. print by giving a pain in the neck a) Others will use Gloan’s Liniment. Several attempts to fly across the ocean Two boys who steal $27.24 will offer will be made. |. the unique defense that they wanted to Several attempts to fly across the ocean | | z buy an airplane. A multimillionaire who will be unsuccessful. | | | steals the country’s oil supply will claim Dozens of new books will be written | f ||\| |he did it to conserve the oil that this about aviation. Two of them will reach < country might lead in aviation. The jury, second editions. . stirred by such patriotism, will acquit the Patents will be applied for on ten Fs 4 "3 | multimillionaire. Two jurors will ride to thousand new inventions, any one of os = |church in automobiles a block long to which will make flying fool-proof. ii < 4 hear the minister denounce aviation as a Aviation courses by mail will add to j\j menace to the morals of the country. the post-office congestion and letter car-| }} 4 , Two boys in jail because they stole ners will demand a wage increase. An’ {IM as x “Ze $27.24 will read that the Democrats at- article will be published in the Sunday =< | tribute the prosperity of this country to peer showing that an aviator’s life is less | the growth of aviation. The Republicans azardous than a letter carrier’s. j SNF will also issue a statement. They will Several public-spirited citizens with q . <==" | credit the growth and prosperity of avia- acres of waste-land will agitate for more : aS tion to the Republicans. air ficlds. The same public-spirited citi- ay ? H. F. Mueller. zens will offer their waste-land to the Government for this purpose, at a price. | | Stock will be sold in one hundred new | } MUTUAL AID 3ero companies. Some of this stock might | | First Amateur: Say, old man, I'm teach par. | - | stuck. Will you go over to my house and Several million people will applaud | “1 would like a globe, please, a very small | put my radio in order? news-reel pictures of heroic aviators. one. If you have one with only the United) Stconn Amateur: Sure, if you'll just Several million people will have the! States on, I'll take that!” ‘run up to my house and fix mine. comicbooks.com